Brand Tone

inspirational, spiritual, free-spirited, conscious, and authentic, using gentle, empowering, and evocative language

Brand Values

• •Sustainability
• •Ethical Production
• •Individuality and Self-Expression
• •Community and Connection
• •Wanderlust

Best Practices

• •Lead with Values
• •Use Storytelling
• •Employ Sensory and Evocative Language
• •Speak with Authenticity and Warmth
• •Maintain Visual and Textual Harmony

Social Perception

Perceived as a genuine and trustworthy lifestyle brand that stands for positive values, recognized for its high-quality craftsmanship, unique designs, and transparency in sustainable and ethical practices, fostering a strong connection with customers.

Copy Examples

• •Flow like water, wander like the wind. Our 'Taonga' skirt is designed for the soul that moves with the rhythm of the earth. Handcrafted from repurposed silky fabrics, each piece tells a story of its own. Where will your spirit take you today? ✨ #UmaNomad #SustainableFashion #BohoStyle
• •Drape yourself in the magic of forgotten fabrics, reborn into a statement of art. The 'Cosmic' Kimono is a testament to our zero-waste promise, woven with love and intention by our artisan family. With its bold, one-of-a-kind print, it’s not just a garment—it’s an armor for your beautiful, adventurous soul. Ethically handmade for the modern nomad.
• •A story in every thread | Your next adventure awaits...
• •Eco-Friendly Clothing for Beautiful, Free Spirits. Shop the Uma Nomad collection and wear your values.
• •More Than Clothing. It's a Feeling. Discover one-of-a-kind, ethically-made pieces that celebrate you and our planet.