Brand Tone

Conscious, Transparent, and Passionate

Brand Values

• •Fair Trade & Ethical Sourcing
• •Organic & Quality Products
• •Environmental Responsibility & Sustainability
• •Transparency & Consumer Education
• •Community & Solidarity

Best Practices

• •Anchor in Your Values: Always circle back to Umano's core values of fair trade, organic quality, sustainability, transparency, and community. Let these principles guide the messaging.
• •Be Authentic and Transparent: Share genuine stories about producers, sourcing practices, and the impact of fair trade. Don't shy away from explaining the "why" behind Umano's mission.
• •Use Empowering & Positive Language: Focus on the positive impact of conscious consumerism and the benefits for producers, the environment, and the consumer's well-being. Words like "empower," "support," "nourish," "vibrant," and "conscious" can be effective.
• •Educate and Inform: Provide clear, accessible information about fair trade, organic certifications, and sustainable practices. Help customers understand the value and importance of their choices.
• •Maintain Consistency Across All Channels: Ensure the conscious, transparent, and passionate tone is reflected on the website, social media posts, product descriptions, customer service interactions, and any marketing materials. Develop a simple style guide if needed.

Social Perception

Trusted Ethical Source, Advocate for Change, Quality-Oriented, Eco-Conscious, Community-Focused

Copy Examples

• •Headline: Taste the Difference, Make a Difference. Body: Every Umano product is a journey of flavor, ethically sourced and organically grown. From bean to your cup, from farm to your table, we connect you with the dedicated artisans behind your food. Choose Umano, choose a fairer world. Call to Action: Discover Our Fair Trade Collection.
• •Headline: Conscious Choices, Delicious Discoveries. Body: At Umano, we believe what’s good for the planet and its people is good for you. Explore our vibrant selection of organic spices, rich coffees, and wholesome nuts, all chosen with care for a healthier, more equitable future. Call to Action: Shop Sustainably Today.
• •Headline: Beyond the Label: Real Impact, Real Flavor. Body: We go further than just certifications. Umano is built on transparent relationships with our producers, ensuring every purchase directly supports communities and sustainable farming. Experience the true taste of fairness. Call to Action: Learn Our Story, Taste Our Products.
• •Headline: Your Zero Waste Journey Starts Here. Body: Join us in reducing our footprint, one delicious product at a time. Umano is committed to minimal impact packaging and high-quality, organic goods that nourish you and protect our earth. Call to Action: Explore Eco-Friendly Options.
• •Headline: The Heart of Fair Trade, The Soul of Good Food. Body: Passion for quality, commitment to ethics. Umano brings you products that are alive with flavor and rich in purpose. Every item tells a story of fairness, community, and a love for the planet. Call to Action: Taste the Umano Commitment.