Brand Tone

Sentimental and Heartfelt, Personal and Caring, Celebratory and Joyful, Simple and Accessible, Professional and Trustworthy

Brand Values

• •Emotional Connection: Creating products that hold deep sentimental value.
• •Originality and Uniqueness: Offering original and special products.
• •Personalization: Building the product line around customization.
• •Quality and Craftsmanship: Taking care in creating products.
• •Customer Satisfaction: Aiming for positive customer experiences.
• •Portuguese Identity: Proudly stating "Somos uma marca 100% Portuguesa."

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, joy, nostalgia, and connection. Focus on the "why" behind the gift – the emotion and the memory it represents.
• •Highlight Personalization: Consistently emphasize the customizable nature of the products and how this makes each item a unique reflection of the customer's personal story or special moment.
• •Keep it Positive and Celebratory: Frame products as perfect for celebrating life's milestones. Use uplifting and warm language.
• •Maintain Simplicity and Clarity: While emotional, the language should also be easy to understand and the call to action clear, reflecting the "simple and intuitive" process.
• •Incorporate Storytelling: Encourage customers to see the products not just as items, but as ways to "tell stories" and preserve "unforgettable" memories, reinforcing the brand's mission.

Social Perception

Customers perceive Uma Minuta positively, associating the brand with beautiful, high-quality, and meaningful personalized gifts. They are seen as professional, attentive, and quick in their service. The products are considered original and make for significant presents.

Copy Examples

• •Capture the stars of your most cherished moment. ✨ Uma Minuta helps you tell your unique story with a personalized map that lasts forever. Because every memory deserves to shine. Create yours today at umaminuta.pt.
• •Welcome little one, under a sky just for you. ❤️ Our personalized birth posters eternalize the magic of their arrival – name, date, time, and the stars above. A precious keepsake for a lifetime of love. Discover the perfect gift at umaminuta.pt.
• •Remember that day? The stars aligned, and your story began. ✨ Gift a personalized star map from Uma Minuta and relive the magic. A unique way to say 'I love you' and celebrate your journey together. Order your special moment at umaminuta.pt.
• •So many special stories told, so many unique skies captured! 🌟 We love being a part of your most precious moments. What memory would you eternalize with a Uma Minuta personalized map? Share your thoughts below! 👇 #UmaMinuta #PersonalizedGifts #StarMap #MadeInPortugal #GiftIdeas #Memories
• •Uma Minuta: Crafting Memories, One Star at a Time. Personalized gifts made with love, in Portugal. Tell your story.