Brand Tone

Aspirational & Inspiring, Stylish & Modern, Practical & Functional, Eco-conscious & Responsible, Friendly & Engaging

Brand Values

• •Health & Wellness: Promoting nutritious eating habits and mindful consumption.
• •Quality & Design: Offering high-quality, aesthetically pleasing, and functional products.
• •Sustainability & Eco-friendliness: Advocating for waste reduction and environmental responsibility (e.g., 1% for the Planet).
• •Joy & Mindfulness (Art of Life): Encouraging users to find pleasure and serenity in their daily meal routines.
• •Japanese Inspiration: Drawing from Japanese culture for design and the bento concept.

Best Practices

• •Embrace "Aspirational Elegance": Consistently use language that is uplifting, refined, and slightly sophisticated, reflecting the stylish design and the "Art of Life" philosophy. Focus on the elevated experience of using Umami products.
• •Highlight "Mindful Functionality": Always connect the practical features (e.g., portion control, leak-resistance, included cutlery) back to the benefits of a more mindful, healthy, and enjoyable lifestyle. It's not just what it does, but how it makes you feel.
• •Maintain an "Eco-Conscious Voice": Subtly weave in the brand's commitment to sustainability. This can be through direct mentions of "1% for the Planet" or indirect references to reducing waste by using reusable containers.
• •Be Visually Descriptive and Evocative: Mirror the Instagram feed's aesthetic appeal in the language. Use words that paint a picture of fresh, colorful, and beautifully arranged food within the sleek bento boxes.
• •Keep it Positive and Encouraging: The tone should motivate and inspire users to adopt healthier habits and find more joy in their meals, rather than being prescriptive or overly technical. Focus on the positive impact the product can have on their daily routine.

Social Perception

Generally Positive: Umami Bento is largely perceived as a provider of stylish, modern, and practical bento boxes that encourage healthier eating. The "Art of Life" and Japanese-inspired design elements are attractive to many.

Copy Examples

• •Headline: Elevate Your Lunch Hour. Discover the Art of Mindful Meals with Umami Bento. Body: Tired of takeout? Reimagine your midday meal. Our Japanese-inspired bento boxes blend sleek design with everyday practicality, making healthy, homemade lunches an effortless joy. Pack your passion. #UmamiArtOfLife
• •Headline: Style Meets Sustainability. Lunch That Loves You Back (And the Planet Too). Body: Choose a lunchbox that looks as good as it makes you feel. Umami Bentos are crafted for conscious eaters – durable, chic, and perfectly portioned. Plus, every purchase supports our planet with 1% for the Planet. Eat beautifully, live responsibly.
• •Headline: Your Daily Dose of Delicious. Perfectly Packed. Body: From vibrant salads to comforting grains, our leak-resistant bento boxes keep your creations fresh and organized. Designed for your dynamic life, Umami makes meal prep a breeze and every bite a moment of calm. What masterpiece will you pack today?
• •Headline: More Than a Lunchbox. It's a Lifestyle. Body: Embrace the Umami way – where healthy eating, elegant design, and mindful moments converge. Our bento collections are your partners in crafting a more intentional, flavorful day. Join the movement. #HealthyHabits #BentoLove
• •Headline: Simplify Your Meal Prep. Amplify Your Joy. Body: Say goodbye to lunchtime stress and hello to satisfying, pre-prepared meals. Umami bento boxes offer smart compartments, included cutlery, and an easy-to-clean design, giving you back time to savor what truly matters. Lunch, beautifully solved.