Brand Tone

Playful and Enthusiastic, Inspiring and Encouraging, Community-Focused, Approachable and Friendly, Visually Driven

Brand Values

• •Creativity for All: "Hos Bearly Creative er vår filosofi at kunst er for alle, uansett alder, erfaring eller bakgrunn." (At Bearly Creative, our philosophy is that art is for everyone, regardless of age, experience, or background).
• •Joy of Creation: They focus on the pleasure and fun of the artistic process. "Vi ønsker å gi alle muligheten til å oppleve gleden ved å skape og uttrykke seg selv gjennom kunst." (We want to give everyone the opportunity to experience the joy of creating and expressing themselves through art).
• •Self-Expression and Uniqueness: Products allow for personal customization and creating something unique. "Skap noe unikt akkurat som deg." (Create something unique just like you).
• •Quality and Inspiration: They aim to provide products and guidance to inspire and help customers create meaningful art.
• •Community and Connection: Building a community of creators through shared experiences and workshops.

Best Practices

• •Embrace Playfulness: Use puns (like "bearly"), exclamation points where appropriate, and enthusiastic language. Keep a light-hearted and joyful feel in your communications.
• •Focus on Empowerment and Ease: Continuously reinforce that no prior artistic skill is needed. Use phrases like "easy to start," "just add imagination," "for everyone," and "unleash your inner artist."
• •Use Inclusive and Inviting Language: Make everyone feel welcome. Words like "join us," "your creative journey," "together," and "community" can foster a sense of belonging.
• •Keep it Energetic and Action-Oriented: Use active verbs and encouraging calls to action. Words like "discover," "create," "splash," "dive in," "explore," and "make" can inspire engagement.
• •Stay Visually Connected in Your Language: Since the products are highly visual, use descriptive words that evoke color, texture, and the fun of the process (e.g., "vibrant," "shimmering," "mesmerizing flow," "colorful explosion"). Ensure your copy complements the joyful and bright imagery you use.

Social Perception

Positive and Engaged, Seen as Fun and Trendy, Appreciative of Local Availability, Emerging Brand

Copy Examples

• •Instagram Post (Image: Colorful collection of finished Fluid Bears): Unleash your inner artist and make some magic! ✨ Our Bearly Creative Fluid Bear kits have everything you need to create a vibrant masterpiece that’s uniquely YOU. No experience needed, just a splash of fun! Tap the link in bio to get your kit and let the colors flow! #BearlyCreative #FluidArtFun #DIYMagic #NorskDesign #Kreativitet
• •TikTok Video Ad (Fast-paced montage of people enjoying the creative process): (Text Overlay): Bored? Unleash BEAST MODE creativity! 🔥 (Voiceover/Caption): Stop scrolling, start creating! Grab your Bearly Creative kit – it’s messy, it’s fun, it’s 100% you. Get yours at bearlycreative.no! #FluidBearNorge #DIYProjects #CreativeOutlet #TikTokMadeMeTryIt
• •Website Banner (Homepage): Art is for Everyone! 🎉 Discover the joy of Bearly Creative. Easy, fun DIY kits to brighten your world. Shop now and create something amazing!
• •Email Newsletter Subject Line: 💖 You've Been Bearly Waiting! New Kits & Workshop Dates Inside! (Body Snippet): Hey Creative Soul! Get ready to dive into a world of color. We've got fresh Bearly Bear designs and new spots open for our super popular Fluid Bear workshops in Oslo! Perfect for a crafty weekend or a unique gift. Let's make something awesome together!
• •Facebook Ad (Targeting users interested in crafts and local events in Oslo): Oslo, Get Ready to Create! 🐻🎨 Join Norway's first Fluid Bear Workshop at Bearly Creative in Nydalen! A fun, unique experience for all ages and skill levels. Bring friends, make art, and take home your own masterpiece. Limited spots – book yours today at bearlycreative.no! #BearlyCreativeOslo #FluidBearWorkshop #Nydalen #KreativAnnonse #OpplevOslo