Brand Tone

Expert, Supportive, Professional, Reliable, Friendly, Approachable, Driven & Innovative

Brand Values

• •Customer Focus/Support
• •Quality & Reliability
• •Experience & Expertise
• •Teamwork & Collaboration
• •Adaptability & Hard Work
• •Loyalty & Dedication
• •Innovation
• •Efficiency

Best Practices

• •Always Prioritize 'Total Paint Shop Support': Ensure that copy, where appropriate, reflects the brand's commitment to being more than just a supplier, but a supportive partner. Use phrases like 'we're here to help,' 'expert advice,' 'solutions for your challenges.'
• •Leverage Expertise and Experience: Casually weave in the brand's long history (50+ years) and deep industry knowledge. Back up claims with technical understanding, and offer educational content.
• •Maintain a Professional yet Approachable Voice: While the subject matter is technical, the language should be clear, confident, and avoid overly corporate jargon. Infuse a friendly, helpful, and reliable tone.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how Ultrimax products and services solve customer problems, improve efficiency, ensure quality, or save time and money.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, a YouTube video script, or an email newsletter, the core tone and values (Expert, Supportive, Reliable, Quality-focused) should shine through consistently. Develop internal guidelines or a 'voice chart' if necessary.

Social Perception

Generally perceived as a reliable supplier of quality paint and coating products with good technical support. Customers appreciate the fast delivery and the expertise offered. The longevity of the company (since 1973) adds to their credibility. Helpful Resource. Family-Owned Feel.

Copy Examples

• •Headline: Conquer Your Next Coating Challenge with Ultrimax. Body: For over 50 years, Ultrimax has been the trusted partner for paint shops across the UK and Ireland. Get expert advice, premium products, and the 'Total Paint Shop Support' you need to deliver flawless finishes, every time. Explore our range at ultrimaxstore.com. Call to Action: Shop Now & Get Expert Support.
• •Headline: Don't Let Paint Problems Slow You Down. Body: Facing a tricky application or unsure which coating is right for your project? Our Ultrimax technical team is here to help. With decades of experience and a passion for paint, we provide the solutions that keep your projects moving. Call to Action: Watch Our How-To Videos / Chat With an Expert.
• •Headline: Quality Coatings, Delivered Fast. That's the Ultrimax Promise. Body: We know downtime costs you. That's why Ultrimax is committed to providing top-quality paints, consumables, and spray equipment with next-day UK delivery. Because your efficiency is our priority. Call to Action: Order Before 2 PM for Next Day Delivery.
• •Headline: Your Complete Paint Shop, Under One Roof. Body: From specialized industrial paints for rail and steel fabrication to wood coatings and all the consumables in between, Ultrimax offers total paint shop support. Simplify your procurement with one trusted supplier. Call to Action: Discover the Ultrimax Advantage.
• •Headline: Celebrating 50 Years of Coating Excellence. Partner with Experience. Body: Since 1973, Ultrimax has been dedicated to innovation and customer success in the coatings industry. Trust our proven expertise and comprehensive support to elevate your paint shop's performance. Call to Action: Learn Our Story / Explore Our Solutions.