Brand Tone

Innovative & Forward-Thinking, Community-Focused & Empowering, Enthusiastic & Gamer-Centric, Professional & Tech-Oriented

Brand Values

• •Fairness
• •Ownership
• •Innovation
• •Community
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (innovative, empowering, community-focused), personality traits, do's and don'ts for language, and target audience. Share this with everyone who creates content.
• •Understand Your Audience Deeply: Tailor the innovative and empowering message in a way that resonates specifically with both Web2 gamers curious about new possibilities and Web3 natives looking for robust platforms. Use their language and address their pain points and aspirations.
• •Highlight "Player and Developer Empowerment" Consistently: Whether talking about game ownership, fairer revenue for developers, or community initiatives, always circle back to how Ultra benefits its users directly.
• •Balance Innovation with Clarity: While showcasing cutting-edge blockchain features (like "Uniqs"), explain them in a way that is accessible and highlights tangible benefits, avoiding overly technical jargon for broader appeal.
• •Maintain Authenticity and Transparency: Especially in the Web3 space, be open about developments, address community feedback, and ensure all communications build trust. Avoid hype that can't be substantiated.

Social Perception

Positive for Early Adopters & Web3 Enthusiasts, Cautious Optimism/Skepticism from some Mainstream Gamers, Developer-Friendly, Emerging Platform. Generally associated with cutting-edge technology and a new paradigm for gaming.

Copy Examples

• •Stop renting your games. **Own them.** With Ultra, your games are yours to play, trade, or sell. Welcome to the future of gaming.
• •Tired of unfair revenue splits? Ultra puts developers first. Launch your game on a platform built for your success and connect directly with your community.
• •Unlock a new era of play. Discover exclusive titles, compete in Ultra Arenas, and truly own your in-game triumphs as Uniqs. This is more than gaming; it's the Ultraverse.
• •Bridging worlds: Experience the best of PC gaming, supercharged by Web3. Seamless, intuitive, and packed with rewards. Get on Ultra.
• •Your passion, your assets. From rare Uniqs to reselling beloved titles, Ultra empowers you to get more from the games you love. Join the revolution.