Brand Tone

Rebellious, witty, and authentic, blending sarcasm and a "badass attitude" with a passion for creative freedom. The language is informal and direct, adapting to a more professional and structured tone for design services, while maintaining transparency and relatability on social media.

Brand Values

• •Authenticity and Self-Expression
• •Creative Freedom
• •Quality Craftsmanship
• •Community and Connection
• •Transparency

Best Practices

• •Always write with a confident, slightly edgy, and witty tone. Use informal language and don't be afraid of sarcasm or profanity where appropriate for the channel (like social media or product pages). The brand's motto is "Art With Attitude & Badass Design"—every piece of copy should reflect this.
• •Share the story behind the designs and the business. Talk about the creative process, the challenges of being a small business owner, and the passion that drives the brand. This transparency builds a strong, loyal community.
• •While the tone is rebellious, the product is premium. Always highlight the quality of the materials—thick paper, durable vinyl, etc. This juxtaposition of a "badass" attitude with a high-quality product is a key selling point.
• •Use language like "Join the Club," "For the rebels," and "If you know, you know." Make the customer feel like they are part of an exclusive circle that shares a particular mindset, not just a consumer of a product.
• •Avoid generic marketing phrases. Be bold and straightforward in product descriptions and calls to action. The copy should feel like a recommendation from a cool, trusted friend, not a sales pitch from a faceless corporation.

Social Perception

A small, artist-driven business offering high-quality, unique products. Customers perceive the physical quality and distinctive designs positively. The brand's identity is strongly tied to its founder, who is seen as transparent and ambitious. Overall public visibility is low, limiting perception to a niche audience directly interacting with the brand's online presence.

Copy Examples

• •Your laptop, water bottle, and therapist's notebook are looking way too boring. Fix it with our new 'Dead Inside' vinyl sticker. It's as sarcastic and durable as you are. Water-resistant, UV-resistant, and won't fade... unlike your will to live on a Monday. Shop the link in bio.
• •Tired of those sickeningly sweet greeting cards? Say what you really mean with our 'Rage Quitting' card. Perfect for that coworker who finally quit, that friend who dumped their terrible partner, or for celebrating any time you choose chaos. Printed on premium, heavy-duty cardstock because your sass deserves a solid foundation.
• •Join the club. We've got cool shit. Hey [Name], being like everyone else is overrated. At Ultra Rare Club, we make stuff for the rebels, the weirdos, and the ones who aren't afraid to have an attitude. Our latest drop of handmade pins and art prints is here to help you stand out. Be authentic. Be daring. Be you. Check out the new collection before it's gone.
• •Behind the scenes: turning my morning cynicism into a badass pin you can wear. 🤘 Every design starts with an idea... and a lot of coffee. #smallbusiness #artistlife #pincollector #rebeldesign
• •Art with Attitude. We're a creative studio on a mission to make cool things that resonate with who you are. Stand out with badass design that's wild at heart and packed with personality.