Brand Tone

Youthful, Trendy, Playful, Accessible, Value-Oriented

Brand Values

• •Affordability
• •Variety
• •Trend Responsiveness
• •Cruelty-Free
• •Accessibility
• •Self-Expression

Best Practices

• •Embrace Youthful Language & Emojis: Use current slang (appropriately), an upbeat rhythm, and relevant emojis (🌈✨💖🦄🚨) to resonate with a younger, social media-savvy audience. Keep sentences relatively short and engaging.
• •Highlight Trends & Novelty: Emphasize what's new, "viral," "trending," or "inspired by" popular aesthetics to tap into the desire for current styles. Use terms like "latest drops," "fresh," "new arrivals."
• •Focus on Value & Accessibility (Without Sounding "Cheap"): Stress the affordability ("wallet-friendly," "for less," "doesn't break the bank") and the wide variety, empowering experimentation. Frame it as smart beauty rather than just low cost.
• •Encourage Playfulness & Self-Expression: Use words that invite creativity and fun, such as "play," "experiment," "unleash," "create," "vibe." Position makeup as a tool for expressing personality.
• •Maintain Visual & Verbal Synergy: Ensure the copy's tone aligns with the visual branding (bright colors, dynamic imagery). If packaging is a key selling point (e.g., "cute," "inspired by"), incorporate this into the descriptions. Be consistent across all platforms, adapting slightly for the specific audience/format of each (e.g., more emojis on TikTok/Instagram, slightly more detail on website).

Social Perception

ULTRAMO is perceived positively for its affordability, cute packaging, good pigmentation and as a source for affordable dupes. Negatively, it faces concerns about product quality and safety, accusations of piracy, and being a fast fashion equivalent in the makeup world.

Copy Examples

• •✨ Your Viral Look Starts NOW! ✨ Why choose one vibe when you can have them ALL? 🌈 Dive into ULTRAMO’s latest drops – from blinding highlighters to shadows that pop. All the trends, none of the splurge. Go on, get creative! #UltramoGlowUp #AffordableGlam
• •💖 Level Up Your Shelfie Game! 💖 Cute packaging? Check. Shades that slay? Double check! ULTRAMO brings you the looks you love, inspired by everything fun & fab. 😉 Cruelty-free & wallet-friendly. What are you waiting for? Shop the collection! #UltramoVibes #MakeupHaul
• •🤫 Get THE Look (for Less!) 🤫 Obsessed with that trending style? We got you! ULTRAMO delivers those must-have colors and a massive selection so you can experiment and express every side of you. Dare to play! #UltramoStyle #BeautyOnABudget
• •🦄 Unleash Your Inner Artist! 🎨 With over 2000 ULTRAMO goodies, your face is the canvas and the possibilities are ENDLESS. Pigment-packed, super fun, and always kind to your coin. Tag us in your masterpieces! #UltramoBabe #PlayWithColor
• •🚨 New Drop Alert! 🚨 You asked, we listened! Fresh ULTRAMO treats have landed, packed with personality and ready for their close-up. Snag 'em before they're gone – because looking this good shouldn't break the bank! #UltramoNew #TrendyMakeup