Brand Tone

A blend of professionalism, expertise, and customer-centricity, aiming to build trust whether the customer is a B2B client for equipment or a B2C patient for treatments.

Brand Values

• •Quality
• •Expertise & Professionalism
• •Customer Satisfaction & Trust
• •Accessibility
• •Safety & Efficacy
• •Innovation & Technology
• •Support & Partnership (for B2B)

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the specific adjectives (e.g., professional, expert, caring, reliable, accessible), a "we are/we are not" list, and the preferred style for both B2B (equipment sales) and B2C (clinic services) communications. Ensure this is shared with anyone creating content.
• •Segment and Tailor Messaging: While core values remain, adjust the tone slightly based on the audience. For professionals buying equipment, emphasize ROI, technical specifications, and support. For clinic patients, focus on safety, results, comfort, and emotional benefits.
• •Prioritize Transparency and Honesty: Especially given the SERNAC scrutiny, ensure all claims about products and treatments are verifiable, evidence-based, and clearly communicated. Avoid hyperbole or misleading statements. Clearly state what products do and any potential risks or limitations, especially for medical/aesthetic treatments.
• •Show, Don't Just Tell: Use testimonials (with consent), case studies (before & after photos for the clinic, success stories for equipment clients), and accreditations (like the Seremi de Salud authorization) to build credibility and support the brand's claims of expertise and quality.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent from the website and social media posts to email marketing, advertisements, and even in-person interactions at the clinic or with sales representatives. Regular audits of content can help maintain this consistency.

Social Perception

Positive General Perception for Equipment. Mixed/Developing Perception for Clinic Services. Regulatory Scrutiny.

Copy Examples

• •Elevate Your Clinic with Cutting-Edge Technology. At Ultra Estética, we provide specialized aesthetic equipment and dedicated support to ensure your professionals deliver exceptional results. Quality you can trust, innovation your clients will love.
• •Your Partner in Aesthetic Excellence. Beyond just sales, Ultra Estética offers comprehensive training and technical service for all our equipment. Invest in reliability, invest in the future of your practice.
• •Rediscover Your Radiance, Safely and Affordably. Clinica Ultra combines expert medical care with advanced, non-invasive treatments. Achieve your aesthetic goals with a team dedicated to your well-being and natural beauty. Authorized by Seremi de Salud.
• •Expert Hands, Beautiful Results. Our certified professionals at Clinica Ultra are committed to providing personalized aesthetic treatments that enhance your confidence. Experience the difference quality care makes.
• •Ultra Estética: Quality and Innovation for Beauty Professionals and Clients. Whether you're equipping your aesthetic center or seeking transformative personal treatments, trust our commitment to excellence and proven results.