Brand Tone

Urgent and Transactional

Brand Values

• •Value for Money
• •Convenience
• •Novelty
• •Accessibility

Best Practices

• •Lead with the Deal: Always place the discount or offer (e.g., "50% OFF," "Free Shipping") prominently in your copy. This aligns directly with the brand name and primary value proposition.
• •Use Strong, Action-Oriented Verbs: Employ words like "Get," "Shop," "Order," "Secure," and "Claim" to prompt immediate action from the customer.
• •Incorporate Urgency and Scarcity: Consistently use phrases like "Limited Time," "While Supplies Last," "Sale Ends Soon," and "Don't Miss Out" to drive conversions.
• •Keep it Simple and Scannable: Use short sentences, bullet points for product benefits, and clear headlines. The goal is to communicate value quickly, not to tell a complex story.
• •Focus on the "What," Not the "Why": The copy should focus on what the product does and what the deal is. Avoid deep, mission-driven storytelling, as it clashes with the current transactional brand identity. The focus should be on the immediate benefit to the customer.

Social Perception

blank slate, leaning towards skeptical

Copy Examples

• •Tired of bulky fans? Our new bladeless neck fan is your personal cooling solution. Whisper-quiet, powerful, and 50% OFF for a limited time. Don't sweat another day. Order Now!
• •Stop guessing, start seeing. Our Mini WiFi Security Cam gives you peace of mind, anywhere. Easy setup, HD streaming, and now with Free Worldwide Shipping. Secure your space today.
• •The ULTIMATE deals are here. From smart gadgets to home solutions, find what you need at a price you'll love. But hurry, our global sale ends this week!
• •Your cart is about to expire! We're holding your items, including the [Product Name], but stock is low. Complete your purchase now and claim your 50% discount before someone else does.
• •Imagine a lint-free life. Our Electric Lint Remover makes old clothes look new in seconds. Powerful, rechargeable, and essential for every wardrobe. Get yours from the Ultimate Global Sale!