Brand Tone

Inspirational & Encouraging, Passionate & Enthusiastic, Authentic & Personal, Supportive & Nurturing, Professional & Knowledgeable

Brand Values

• •Creativity & Self-Expression: Encouraging individuals to explore and express their unique artistic voice.
• •Joy & Passion in Art: Finding and sharing the joy that the creative process can bring.
• •Lifelong Learning & Exploration: Continuously experimenting with materials and techniques and encouraging students to do the same.
• •Authenticity: Being true to her artistic style and personal journey, and encouraging that in others.
• •Community & Connection: Building a supportive community around art and creativity.
• •Generosity: Sharing her knowledge, process, and inspiration openly.

Best Practices

• •Embrace "I" and Personal Stories: Ulrike's brand is deeply personal. Using first-person narratives, sharing anecdotes from her artistic journey, and speaking directly from her experiences will maintain authenticity and relatability.
• •Focus on Empowerment and Encouragement: Frame language to uplift and inspire. Use words like "discover," "unlock," "explore," "your unique voice," "joyful," and "confident." Avoid overly critical or technical jargon unless explaining a concept clearly.
• •Highlight the Process, Not Just the Product: Share the "why" and "how" behind her art and teachings. Talk about the inspiration, the experimentation, and the emotional connection to the creative act. This reinforces the values of exploration and passion.
• •Use Sensory and Evocative Language: Describe colors, textures, and emotions vividly to draw the audience into her artistic world. Words like "vibrant," "luscious," "dynamic," "intuitive," "soulful," and "expressive" align well with her style.
• •Maintain a Supportive and Community-Focused Voice: When addressing students or followers, foster a sense of community. Ask questions, invite interaction, and respond with warmth and encouragement. Position the brand as a partner in their creative journey.

Social Perception

As an Artist: Ulrike Wathling is perceived as a talented, vibrant, and expressive mixed-media artist. Her work is seen as colorful, textured, and emotionally resonant. As a Teacher/Mentor: She is viewed as an inspiring, patient, and knowledgeable instructor who genuinely wants to help her students grow. Her teaching style is considered accessible and encouraging. Overall Brand: The brand is perceived as genuine, positive, and dedicated to both the creation of art and the fostering of creativity in others. There's a strong sense of a personal brand built around Ulrike's passion and artistic identity. She is seen as approachable and generous with her knowledge.

Copy Examples

• •Instagram Post (promoting a new artwork): Lost in layers of color and texture today. ✨ This new piece, 'Whispers of the Wild,' emerged from a dance between intuition and intention. So much joy in watching these stories unfold on the canvas. What do you feel when you look at it? Let me know in the comments! #UlrikeWathlingArt #MixedMediaMagic #AbstractPainting #ArtForYourHome #CreativeJourney
• •Email Subject for a New Online Course Announcement: Unlock Your Creative Flow: My New Mixed Media Course is Here! Email Body Snippet: Ready to dive deep into the vibrant world of mixed media and unleash your unique artistic voice? I’ve poured my heart and soul into creating a brand new online course designed to guide you step-by-step, helping you build confidence and find joy in every brushstroke. Let’s create something beautiful together! [Link to course]
• •Website Banner for Art Supplies: Curated with Love: My Favorite Art Supplies to Spark Your Creativity. Explore the tools that bring my art to life and get ready to make your own magic!
• •Facebook Ad for a Free Mini-Workshop/Tutorial: Feeling stuck in your creative practice? Let me help you rediscover your spark! ✨ Join my FREE mini-workshop this week and learn a fun, expressive technique to bring more freedom and joy to your art. No experience needed, just a willingness to play! Sign up here: [Link]
• •Product Description for an Art Print: Bring the vibrant energy of 'Serene Awakening' into your space. This archival quality giclée print captures every intricate detail and rich color of the original mixed media artwork. Inspired by the quiet beauty of dawn, it’s a piece to inspire calm, reflection, and a touch of wonder in your everyday. Perfect for adding a soulful accent to your favorite room.