Brand Tone

Conscious, Passionate, Empowering, Confident, Adventurous, Free-spirited, Friendly, Approachable, Authentic, and Transparent.

Brand Values

• •Sustainability
• •Quality & Durability
• •Ethical Practices
• •Female Empowerment
• •Community
• •Style & Functionality

Best Practices

• •Highlight the use of sustainable materials like ECONYL® and REPREVE®.
• •Emphasize the comfort, quality, and durability of the swimwear.
• •Use language that evokes a sense of adventure, freedom, and connection to the ocean.
• •Promote the brand's commitment to ethical practices and female empowerment.
• •Incorporate community-building language, such as 'Ula Gang' or 'Join our wave'.

Social Perception

Ula Surf is perceived as a high-quality, comfortable, and stylish swimwear brand that is sustainable, well-suited for surfing, and empowers women.

Copy Examples

• •Endless Summer in Sustainable Swimwear.
• •Every Ula Surf piece is ethically crafted from recycled fabrics, because we believe fashion can be beautiful and responsible.
• •We're more than a brand; we're a community united by a love for the ocean and a passion for conscious living.
• •It’s more than swimwear, it’s a statement.
• •What adventures await?