Brand Tone

Friendly, stylish, and affordable

Brand Values

• •Style & Fashion
• •Protection & Durability
• •Affordability & Value
• •Functionality & Convenience
• •Customer Focus

Best Practices

• •Focus on user benefits (e.g., "keeps your phone safe," "easy to carry").
• •Emphasize value and affordability; stylish protection doesn't have to be expensive.
• •Use welcoming words like "love," "happy," "adore," and phrases like "Happy shopping!".
• •Highlight style and trendiness with descriptive adjectives (e.g., "chic," "vibrant," "eye-catching," "glam").
• •Show understanding of customer desires (e.g., "We know style can't wait," "We want you to adore your ULAK purchase").

Social Perception

A brand that offers good value for money, with stylish and protective cases at affordable prices.

Copy Examples

• •Proudly protect your tech gears since 2008.
• •Happy shopping and keep spreading love!
• •Shop now and travel light!
• •We want you to adore your ULAK purchase
• •You lack something