Brand Tone

Sentimental and Heartfelt, Personal and Intimate, Celebratory, Elegant and Timeless, Warm and Caring

Brand Values

• •Cherishing Memories
• •Personalization
• •Thoughtful Gifting
• •Quality Craftsmanship
• •Connection
• •Celebration of Life's Moments

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sentimental, personal, celebratory, warm), key messaging points, preferred vocabulary (e.g., "cherish," "celebrate," "timeless," "heartfelt"), and words to avoid. Share this with anyone creating content.
• •Focus on "You" and "Your Story": Address the customer directly and emphasize how the products connect to *their* personal experiences, memories, and relationships. Use language that makes them feel understood and valued.
• •Evoke Emotion Through Storytelling: Instead of just listing product features, tell stories about how the products help people connect, celebrate, and remember. Use descriptive and evocative language that appeals to feelings of love, nostalgia, joy, and gratitude.
• •Maintain Consistency Across All Channels: Ensure the tone is the same on the website, in emails, social media posts, ad copy, and any customer service interactions. This builds trust and a cohesive brand identity.
• •Review and Refine Regularly: Periodically review your copy to ensure it still aligns with the brand's core values and desired tone. Solicit feedback and be open to making adjustments as the brand evolves or as you learn more about your audience's response. Use customer testimonials and reviews as inspiration for authentic language.

Social Perception

A provider of unique and thoughtful gift options. Customers who purchase from Memory Yacht are likely looking for something more personal and sentimental than generic gifts. The brand would likely be seen as romantic, nostalgic, and caring. If the product quality and customer service are high, the perception would be positive, associated with reliability in delivering meaningful items.

Copy Examples

• •Product Ad (Facebook/Instagram): "The stars aligned for a reason. ✨ Capture the magic of your most cherished night with a personalized Star Map from Memory Yacht. A timeless gift that tells your unique story. Design yours today and relive the moment forever. #MemoryYacht #StarMap #PersonalizedGift #NightSky #OurStory"
• •Email Subject Line (for an anniversary campaign): "Remember That Night? Relive Your Special Moment with Memory Yacht."
• •Website Banner: "Memory Yacht: Charting Your Dearest Memories, One Star at a Time. Personalized Gifts for Life's Unforgettable Occasions."
• •Instagram Caption (showcasing a customer's map for a new home): "Home is where your story begins. 🏡✨ This beautiful custom city map for @[customer_handle] marks their new beginning. What special place holds your heart? Create your own Memory Yacht map today! #MemoryYacht #NewHome #OurFirstHome #CityMapArt #PersonalizedDecor #MakingMemories"
• •Product Description Snippet (for "The Night We Met" map): "Relive the sparkle of that first encounter, the moment your universe shifted. Our 'Night We Met' Star Map beautifully recreates the cosmos from that unforgettable date and location. A deeply personal and romantic reminder of where your journey together began, crafted to be cherished for a lifetime."