Brand Tone

Playful & Fun, Bold & Confident, Artistic & Creative, Enthusiastic & Passionate, Approachable & Friendly, Energetic & Vibrant

Brand Values

• •Originality & Creativity
• •Self-Expression & Individuality
• •Fun & Joy
• •Affordability & Accessibility
• •Quality
• •Community
• •Passion

Best Practices

• •Embrace Playfulness and Enthusiasm: Use vibrant adjectives, exclamation marks (judiciously), and a generally upbeat and energetic voice. Don't be afraid to use emojis where appropriate (especially on social media) to convey emotion.
• •Highlight Originality and Artistry: Consistently refer to products as "wearable art," "unique prints," or "designed in-house." Emphasize what makes KUKUBIRD different from mass-produced fashion.
• •Speak Directly to the "Tribe": Use inclusive language like "you," "your," and "we." Foster a sense of community by referencing the "#KUKUTRIBE" and encouraging interaction. Make customers feel like they are part of something special.
• •Focus on the Feeling: Copy should not just describe the product, but also the feeling it evokes – confidence, joy, boldness, fun. Connect the act of wearing KUKUBIRD with positive emotions and self-expression.
• •Be Visually Descriptive (even in text): Use words that evoke the color, vibrancy, and detail of the prints. Since the products are highly visual, the language should complement and enhance that aspect, painting a picture for the reader. For instance, instead of "blue bag," try "a splash of sapphire in our latest bag design."

Social Perception

Unique and Eye-Catching Products, Good Value for Money, A Way to Express Individuality, Fun and Playful Fashion, Responsive (on social media)

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Dare to be Different? Unleash Your Inner KUKUBIRD! 🔥 Shop Unique Prints & Wearable Art."
• •Product Description (for a vibrant legging): "Warning: May cause excessive compliments! 😉 Our [Product Name] leggings aren't just comfy, they're a full-blown art explosion for your legs. Designed in London to make you feel fabulous and fearless. Join the #KUKUTRIBE and strut your stuff!"
• •Email Subject Line (for a new collection): "NEW ARRIVALS! 🌈 Get Ready to Paint the Town KUKUBIRD!"
• •Instagram Caption (for a user-generated content feature): "Spotted! 🤩 @[UserHandle] absolutely rocking our [Product Name]! We LOVE seeing how you style your KUKUBIRD treasures. Tag us #KUKUBIRD #KUKUTRIBE for a chance to be featured and spread the print-tastic joy!"
• •"About Us" Snippet (condensed for social media bio): "London-based KUKUBIRD 🎨: We design unique, affordable wearable art to splash your wardrobe with colour & fun! ✨ Join the #KUKUTRIBE!"