Brand Tone

Passionate & Knowledgeable, Approachable & Friendly, Quality-Focused & Craft-Oriented, Supportive & Community-Centric, Straightforward & Trustworthy

Brand Values

• •Quality
• •Passion for Craft
• •Fairness
• •Creativity & Inspiration
• •Community Support
• •Responsibility

Best Practices

• •Speak from Passion: Let the genuine enthusiasm for pen making shine through. Use words that convey excitement and artistry (e.g., "stunning," "beautiful," "masterpiece," "craft").
• •Be Helpful and Approachable: Write as if you're talking to a fellow enthusiast. Offer tips, answer questions willingly, and use a friendly, conversational style. Avoid overly technical jargon unless explaining something specific where clarity is key.
• •Emphasize Quality & Craftsmanship: Consistently highlight the quality of the materials and the satisfaction of the creative process. Connect with the pride artisans take in their work.
• •Foster Community: Use inclusive language ("we," "our community"). Encourage sharing of projects, ask questions to engage your audience, and feature customer work where appropriate.
• •Maintain a Human Touch: Remind customers of the personal story behind the brand (hobbyist-turned-supplier). Sign off emails or posts with a name (e.g., "John and the UK Pen Blanks team") to reinforce that there are real people passionate about the products.

Social Perception

Specialist Supplier, Community Member, Reliable Source (Implied), Knowledgeable Resource

Copy Examples

• •✨ Just landed! ✨ Feast your eyes on our stunning new range of [Material Type, e.g., 'Azure Swirl'] acrylic pen blanks. Imagine the incredible pens you'll craft with these beauties. Perfect for adding that 'wow' factor to your next project. Get yours before they're gone! #UKPenBlanks #PenTurning #CustomPens #PenMaking #NewArrival
• •Quality Blanks for Your Creative Passion. At UK Pen Blanks, we share your love for crafting beautiful pens. Discover materials that inspire. #MadeByYou
• •Hello [Customer Name], Happy turning! This month, we're spotlighting some incredible pens made by YOU, our amazing community (check them out on our Facebook!). Inspired? We've got a fresh batch of [Featured Blank Type] ready to spark your next masterpiece. Plus, don't miss John's quick tip on getting the perfect polish on resin blanks on the blog!
• •Each [Product Name, e.g., 'Stabilised Elm Burl'] pen blank is hand-selected for its unique character and turning quality. We know the satisfaction of working with superior materials, and we're here to help you achieve a finish you'll be proud of. Got questions? Just ask – we love talking pens!
• •Turn your vision into reality! ✒️ Explore our wide selection of unique pen blanks & high-quality kits at UK Pen Blanks. What will you create today? #PenMakingSupplies #Woodturning #DIYCrafts #UKSmallBiz