Brand Tone

heartfelt, sentimental, personal, and celebratory

Brand Values

• •Personalization & Individuality: Helping people express their unique personality and connections through custom-made items is central to their mission.
• •Celebration of Moments & Relationships: The products are heavily geared towards commemorating special occasions and honoring loved ones (family, friends, pets).
• •Creativity & Quality: They state a dedication to creativity, quality materials, and craftsmanship.
• •Customer Satisfaction: The 'About Us' page mentions placing customer satisfaction at the core of what they do.
• •Emotional Connection: The brand strives to create products that tell a story and fill personal spaces with love and cherished memories.

Best Practices

• •Emphasize Emotional Connection: Use words that evoke feelings of love, nostalgia, joy, comfort, and remembrance. Focus on the 'why' behind the gift – the relationship or occasion it celebrates.
• •Highlight Personalization: Clearly communicate the ease and beauty of customization. Use phrases like 'Made just for you,' 'Your story, your design,' 'Uniquely yours.'
• •Maintain a Warm and Empathetic Voice: Especially when addressing sensitive occasions like memorials, use a gentle, supportive, and understanding tone. In general marketing, keep the language friendly and approachable.
• •Focus on the 'Gift' Aspect: Frame products as perfect solutions for showing appreciation, love, and thoughtfulness. Use language that inspires gift-giving and highlights the 'wow' factor of a personalized item.
• •Be Authentic and Transparent (Crucial for Macorner): Given the significant negative feedback regarding service and quality, it's vital that marketing copy accurately reflects the product. Over-promising can exacerbate customer dissatisfaction. If there are known shipping timelines or potential variations, transparency is key to rebuilding trust. This also means ensuring customer service interactions align with the caring tone projected in marketing.

Social Perception

polarized - The products themselves are often liked, the operational aspects (customer service, shipping, consistent quality) seem to be a significant letdown for many, damaging the brand's reputation.

Copy Examples

• •Wrap your family in a hug that lasts. Our custom blankets, woven with your favorite memories and names, turn every snuggle into a story. Create your cozy keepsake today.
• •Keep their memory shining bright. Our personalized memorial ornaments offer a tender way to honor and remember a loved one, creating a special tribute that hangs with love, year after year.
• •Cheers to your unique love story! Start every morning sharing a smile with our personalized 'You & Me' mugs. Customize with your names and a special date – because every sip should celebrate your connection.
• •More than just a gift, it's a piece of your heart. Show Mom how much she means with a personalized treasure from Macorner. Uniquely crafted, just for her, to cherish always.
• •Celebrate your furry best friend! From custom portraits on comfy pillows to personalized name tags that shine, create a unique tribute to the paw prints on your heart.