Brand Tone

Sentimental and Heartfelt, Personal and Relatable, Joyful and Celebratory, Occasionally Playful/Humorous, Creative and Expressive

Brand Values

• •Personalization and Individuality: Empowering self-expression through custom-made items.
• •Connection and Relationships: Celebrating moments and people that matter.
• •Quality and Craftsmanship: Striving to provide beautifully crafted items made with fine materials and good printing technology (though this is contested by some negative reviews).
• •Customer Happiness: Aiming to bring joy and satisfaction through their products (though challenged by negative customer service experiences).
• •Creating Lasting Memories: Offering products that serve as keepsakes.

Best Practices

• •Focus on Emotion and Connection: Always tie product features back to the feelings they evoke or the relationships they celebrate. Use words that convey warmth, love, joy, and nostalgia. For example, instead of \"Durable tumbler,\" try \"Sip happy memories with a tumbler designed to celebrate your journey.\"
• •Emphasize Personalization as Storytelling: Frame customization not just as adding a name, but as co-creating a unique story or a personal statement. Use phrases like \"Craft your story,\" \"Make it uniquely yours,\" or \"Tell your love in every detail.\"
• •Use Inclusive and Warm Language: Address the audience directly and make them feel understood (e.g., \"For the mom who has everything,\" \"A special something for your best friend\"). Keep the language accessible and friendly.
• •Maintain a Positive and Uplifting Voice: Even when addressing sentimental or memorial products, focus on the comfort, love, and cherished memories rather than solely on loss. The overall tone should be hopeful and appreciative.
• •Be Authentic and Transparent (Especially Given Current Perception Issues): While the ideal tone is positive and heartfelt, it's crucial to ensure that marketing claims (especially regarding quality, shipping, and customer support) align with the actual customer experience. Acknowledging the value of customer trust in all communications can help bridge the gap highlighted by negative reviews. For instance, clearly stating realistic production and shipping times upfront, and ensuring support matches the caring tone of the marketing.

Social Perception

Striving to be perceived as a source for thoughtful and special presents. Overcoming the current negative perception as unreliable, difficult to deal with, and, in some cases, a scam, by addressing concerns about product quality, long or misleading shipping times, and unresponsive or unhelpful customer service.

Copy Examples

• •Facebook/Instagram Ad (for Anniversary Blanket): Image: A cozy, personalized blanket draped over a couple on a sofa. \"Wrap your love in a story that's uniquely yours. Our personalized [Couple's Names] anniversary blanket isn't just a gift, it's a warm hug filled with cherished memories. Create your keepsake today and relive your special moments, night after night. #Macorner #PersonalizedLove #AnniversaryGift #CherishedMemories\"
• •Product Description (for a \"To My Daughter\" Suncatcher): \"Let her know she's your sunshine, every single day. This beautifully crafted 'To My Daughter' suncatcher catches the light and reflects the endless love you share. Personalize it with her name to create a sparkling reminder of your unbreakable bond, a treasure she'll cherish forever. The perfect way to say, 'You brighten my world.' #GiftForDaughter #MacornerDecor #CherishedConnections\"
• •Email Subject Line (for Mother's Day Promotion): \"Mom Deserves More Than Just a Gift – Make it a Memory with Macorner ❤️\"
• •TikTok Video Caption (showcasing a personalized pet memorial): \"Keeping their paw print forever in your heart and home. 🐾 Our personalized pet memorials are a gentle way to remember the furry friends who gave us so much joy. Create a loving tribute with Macorner. #PetMemorial #Macorner #ForeverLoved #PersonalizedGifts\"
• •Website Banner (General): \"Macorner: Your Life, Your Story, Your Corner. Personalized gifts and decor crafted with love, just for you. Tell your tale, one custom piece at a time.\"