Brand Tone

Encouraging, motivational, supportive, and accessible.

Brand Values

• •Empowerment
• •Accessibility/Inclusivity
• •Support
• •Well-being/Health
• •Community
• •Innovation

Best Practices

• •Use encouraging and motivational language to resonate with customers.
• •Highlight the value and accessibility of home gym equipment.
• •Incorporate inclusive language to appeal to a wide range of individuals.
• •Emphasize the supportive aspect of the brand, focusing on customer journeys.
• •Showcase the health and well-being benefits of the products.

Social Perception

A brand that is seen as supportive, accessible, and focused on empowering individuals to achieve their fitness goals through quality home gym equipment.

Copy Examples

• •Empowering lives through fitness and well-being, Vital Gym provides the tools you need to achieve your personal best, right at home.
• •Support your journey to a healthier, stronger, and more vibrant you with our range of quality home gym equipment.
• •Discover the perfect fitness solutions for individuals of all ages and backgrounds. Start your transformation today!
• •Unlock your potential with our expert advice and product recommendations. We're here to help you achieve your fitness goals.
• •Don't miss our MEGA DEAL! Get 70% off and bring home the equipment you need to create your dream home gym.