Brand Tone

Friendly, approachable, fun, informative, trustworthy, creative, and experimental.

Brand Values

• •Effectiveness & Simplicity
• •Natural Ingredients & Transparency
• •Sustainability & Environmental Consciousness
• •Customer-Centricity & Community
• •Innovation & Being Real
• •Fun & Approachability in Skincare

Best Practices

• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, relatable language, and a generally upbeat tone. Avoid overly formal or technical jargon where possible.
• •Emphasize "Natural" and "Effective" Playfully: Highlight the power of hemp and natural ingredients, but do it in an engaging way. Instead of just stating facts, weave in the benefits with a touch of personality (e.g., "Hemp: it's not just for hippies, it's for happy skin!").
• •Inject Humor and Relatability (When Appropriate): Don't be afraid to be a little cheeky or share common skin frustrations in a lighthearted way. This makes the brand more human and approachable. TikTok is a great platform for this.
• •Be Genuinely Enthusiastic and Positive: Convey a passion for skincare and the benefits of the products. This positive energy can be contagious and make customers feel good about the brand.
• •Stay True to Your Values: Ensure the copy consistently reflects Hey Bud's core values – simplicity, natural ingredients, sustainability, and customer happiness. For example, when talking about packaging, reinforce the eco-friendly aspects.

Social Perception

Trustworthy, effective for many, and aligned with values such as natural ingredients and sustainability. Their marketing efforts, particularly on TikTok, have significantly increased their visibility and relatability.

Copy Examples

• •Instagram Post: "Skin feeling a bit meh? 😒 Our Hemp Clay Mask is like a hug for your face! 👋 Say bye to clogged pores and hello to a happy, healthy glow. ✨ #HeyBudSkincare #HempYeah #GlowUp"
• •Email Subject Line: "Your Skin Called, It Wants This Glow ✨ (Don't worry, we got you!)"
• •Product Page Snippet (for a new moisturizer): "Meet your new skin BFF! 🌿 Packed with dreamy Hemp Seed Oil and all the good stuff (none of the nasties!), this moisturizer keeps your skin happy, hydrated, and ready for anything. Simple, effective, and oh-so-kind. What's not to love? 😉"
• •TikTok Video Idea Caption: "GRWM but make it *Hey Bud*! 🕺✨ Watch how we take our skin from 😴 to 🎉 in just a few easy (and super fun) steps. Warning: may cause extreme glowiness and an urge to take selfies. #HeyBud #SkincareRoutine #NaturalGlow #HempSkincare"
• •Facebook Ad: "Tired of complicated skincare routines that don't deliver? We hear you! At Hey Bud, we believe in powerful, natural ingredients (hello, Hemp! 👋) and simple steps to get your skin looking and feeling its best. Cruelty-free, vegan, and made with love right here in Aus. Ready for skin that feels as good as it looks? Shop now!"