Brand Tone

Authoritative, traditional, and professional, emphasizing heritage, craftsmanship, and quality.

Brand Values

• •Heritage and Craftsmanship: Deeply values history and manufacturing process, highlighting "Handmade in Sheffield, England."
• •Quality: Committed to "uncompromising quality" and presents itself as the UK's largest manufacturer of pewter giftware.
• •Customer Service: Aims to exceed expectations with excellent service, fast delivery, and positive testimonials.
• •Authenticity: Projects an image of authenticity and timelessness through traditional materials and techniques, offering lasting heirlooms.

Best Practices

• •Lead with Heritage and Origin: Always incorporate phrases like "Handmade in Sheffield," "English Craftsmanship," or "A Tradition of Quality" to reinforce authenticity and heritage.
• •Use Elevated and Evocative Language: Employ sophisticated vocabulary like "timeless," "heirloom," "meticulously crafted," "unrivaled," and "distinguished." Avoid casual slang or excessive exclamation points.
• •Focus on the Occasion and Emotion: Frame products as solutions for marking important milestones (weddings, anniversaries, retirements) to connect the product to emotional significance.
• •Highlight the Personalisation Angle: Prominently feature the engraving service with phrases like "Create a personal heirloom," "Your message, expertly engraved," or "A uniquely personal gift."
• •Emphasize Quality and Durability: Clearly communicate the substance and longevity of pewter, using descriptions that convey satisfying weight, lasting shine, and enduring value.

Social Perception

Overwhelmingly positive, with praise for high-quality products, excellent service, beautiful design, and craftsmanship. Strongly associated with meaningful gift-giving and personalization for special occasions.

Copy Examples

• •From the heart of Sheffield, our master craftsmen pour centuries of tradition into every piece. This isn't just a tankard; it's a piece of English history, made to be treasured for generations. Discover the legacy of true pewter craftsmanship.
• •The essential companion for life's distinguished moments. Our classic 6oz pewter hip flask is meticulously handcrafted in Sheffield, offering timeless style and durability. Personalise it with an engraving to create a truly unique and memorable gift.
• •This Father's Day, give a gift of unparalleled quality. Our collection of handmade pewter tankards, whisky tumblers, and elegant gift sets is designed for the man who appreciates fine craftsmanship. Honour him with a timeless piece from the English Pewter Company.
• •Experience the sophisticated weight and brilliant shine of luxury pewter. As the UK's largest manufacturer, we offer an exclusive collection of giftware that embodies timeless elegance and superior quality. Explore our signature collections today.
• •Make it unforgettable. Our expert engraving service transforms a beautiful gift into a personal heirloom. From monogrammed initials to heartfelt messages, a personalised pewter piece from the English Pewter Company is a gift that lasts a lifetime.