Brand Tone

formal, clinical, and cautious

Brand Values

• •Heritage and Trust
• •Quality and Purity
• •Customer Focus
• •Global Reach with European Roots

Best Practices

• •Prioritize Clarity and Caution: Always ensure that product descriptions are informative but free of medical claims. Disclaimers should be prominent on all product pages and relevant communications to build trust and maintain legal compliance.
• •Leverage Heritage and Location: Consistently use "Est. 1988" and "London, UK" in the website footer, contact pages, and brand stories. This reinforces stability and trustworthiness.
• •Maintain a Formal and Respectful Tone: Continue using professional language, such as capitalizing "Customer," to convey respect. Avoid slang, overly casual phrasing, and emojis to align with the established clinical tone.
• •Focus on Ingredients and Sourcing: Since the brand's strength is its products, the copy should continue to highlight the natural, high-quality ingredients and, where applicable, their origins (e.g., SonnenMoor from Austria).
• •Build Authority Through Information: Develop a blog or an expanded FAQ section that discusses the history and traditional uses of key herbs (e.g., arnica, calendula) in a general, educational context. This builds authority and consumer confidence without making direct health claims.

Social Perception

specialist, reliable, and discreet supplier of niche herbal products

Copy Examples

• •A Tradition of Wellness Since 1988: Discover Our Pure Marigold Cream, Crafted with High-Quality Calendula.
• •Formulated with a blend of traditional herbs, including larch and stone pine oil. This ointment is designed for topical application to soothe and care for the skin. Apply gently to the desired areas 3-5 times daily. *This product does not provide medical treatment.*
• •For over three decades, Elivera Group has been a trusted London-based retailer of fine natural cosmetics and food supplements. Established in 1988, our mission is to provide our Customers with the highest quality herbal products rooted in European tradition. We guarantee quality and your satisfaction with every order.
• •New from SonnenMoor: Explore the Universal Moor & Herbal Cream
• •Question: Can your creams treat my medical condition? Answer: Our products are formulated for cosmetic and wellness purposes. As a responsible retailer, we must state that ®ELIVERAGroup does not provide medical advice, diagnosis, or treatment. Please consult a healthcare professional for any medical concerns.