Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Artisanal & Appreciative, Informative & Helpful, Warm & Cozy, Slightly Playful, Ethically Conscious

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Creativity
• •Natural & Eco-Friendly
• •Customer Satisfaction & Connection
• •Passion
• •Creating Ambiance
• •Transparency & Storytelling
• •Social Responsibility

Best Practices

• •Know Your Story, Share Your Passion: Consistently weave in the "why" behind DiCandles – the passion for handmade, natural products, and creating coziness. This personal touch resonates and builds connection.
• •Emphasize "Handmade" and "Natural": These are core values and differentiators. Ensure copy across all platforms highlights the artisanal quality and eco-friendly ingredients.
• •Be Genuinely Friendly and Appreciative: Respond to comments and messages with warmth. Use language that makes customers feel valued and part of the DiCandles community.
• •Focus on the Sensory Experience: Describe the scents, the look of the flame, and the mood the candles create. Use evocative language that appeals to the senses and highlights the unique designs.
• •Maintain Visual Consistency: While the tone might vary slightly from a formal product description to a playful TikTok, the underlying values of quality, natural beauty, and craftsmanship should be reflected in consistent, high-quality visuals that match the verbal tone.

Social Perception

High-Quality Handmade Products, Beautiful & Unique Designs, Pleasant & Long-Lasting Fragrances, Excellent Customer Service & Care, Trustworthy Small Business, Eco-Conscious & Ethical

Copy Examples

• •✨ Illuminate your moments with our newest hand-poured soy candle, ‘Serene Bloom.’ Crafted with love and the purest essential oils, its gentle floral notes will transform your space into a tranquil haven. Each one unique, just like you. Tap to shop and bring a little handmade magic home! #DiCandles #HandmadeWithLove #NewCollection #SoyCandles #NaturalLiving
• •Unleash your inner artisan! 🕯️ Join our friendly candle-making workshop and learn the secrets behind crafting your own beautiful, natural soy candles. Perfect for a creative afternoon or a unique gift experience. Limited spots available – book yours today and let’s create something wonderful together! Link in bio. #DiCandlesWorkshops #CandleMaking #DIYCrafts #HandmadeCommunity #StockportEvents
• •Indulge in the warm embrace of our ‘Spiced Amber’ candle. Each one is lovingly handcrafted using 100% natural soy wax and a blend of rich, inviting spices. It's more than a candle; it's an experience, designed to fill your home with comfort and a beautifully unique aroma. Perfect for cozy evenings and thoughtful gifting.
• •Watch the magic happen! 🪄 Pouring some sunshine and good vibes into every single DiCandle. It’s a passion, not just a process! What scent should we make next? Drop your ideas! 👇 #DiCandles #CandleMaking #SmallBusinessUK #HandmadeCandles #BehindTheScenes #SoyWax
• •A Little Handmade Happiness Just For You, From DiCandles ✨