Brand Tone

caring, reassuring, professional, and empowering

Brand Values

• •Safety & Security
• •Independence
• •Peace of Mind
• •Trust & Reliability
• •Care & Support

Best Practices

• •Prioritize Empathy: Always write from a place of understanding the user's (and their family's) anxieties and needs. Use language that shows you care about their well-being and independence.
• •Be Clear and Simple: Avoid jargon or overly technical terms. The product is often for individuals who may not be tech-savvy. Instructions and explanations should be straightforward and easy to understand.
• •Focus on Benefits, Not Just Features: While features like GPS and fall detection are important, always link them back to the core benefits: safety, independence, peace of mind, and confidence.
• •Maintain a Reassuring Voice: Use words and phrases that inspire confidence and reduce fear. Emphasize reliability, support, and the fact that help is always available.
• •Empower Your Audience: Frame the product not as a sign of frailty, but as a tool for continued independence and active living. Highlight how the alarm enables users to maintain their lifestyle securely.

Social Perception

Positive, Trustworthy, Helpful

Copy Examples

• •Headline for a Facebook Ad: Keep Your Independence, Ensure Your Safety. Halo Personal Alarms give you and your loved ones peace of mind. Learn more about our easy-to-use GPS alarms.
• •Instagram Post Caption (with an image of an active senior): Live life to the fullest, knowing Halo is there for you. Our discreet personal alarms offer freedom with the reassurance of 24/7 support. #HaloSafety #Independence #PeaceOfMind
• •Website Banner Text: Worry Less, Live More. With Halo Personal Alarms, help is just a button press away. UK-based, 24/7 monitoring for your security and independence.
• •Email Subject Line to a potential customer: Concerned about a loved one living alone? Halo can help.
• •Product description: Experience the confidence to live independently with the Halo Personal Alarm. Designed for your safety and comfort, it provides instant access to our friendly, UK-based emergency response team, day or night.