Brand Tone

Sophisticated & Curated, Exclusive & Niche, Artistic & Appreciative, Personal & Passionate, Understated & Confident

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Discovery & Curation
• •Exclusivity
• •Passion for Design

Best Practices

• •Embrace Sophisticated Minimalism: Use clear, concise language. Avoid slang or overly casual phrasing. Let the imagery and the product details convey luxury and artistry.
• •Highlight Exclusivity and Craftsmanship: Regularly use terms like "curated," "exclusive," "limited," "artisan," "handcrafted," and "designer vision" to reinforce the unique and high-quality nature of the offerings.
• •Speak to the Discerning Individual: Address your audience as knowledgeable and appreciative of art, design, and individuality. Avoid generic marketing speak.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the artistic and often minimalist aesthetic of your product photography and website design. The words should feel like a natural extension of the visual brand.
• •Show, Don't Just Tell, the Passion: While maintaining professionalism, let the passion for the designers and the unique style shine through in descriptions and narratives. Share the stories behind the brands you carry when appropriate to deepen the connection with your audience.

Social Perception

Generally perceived as a high-quality retailer with a unique and desirable selection of designer and avant-garde fashion. Customers appreciate the exclusivity and the helpfulness of the staff. Seen as a destination for those specifically seeking avant-garde and luxury independent designer wear. Trustworthy (with some caveats)

Copy Examples

• •Instagram Post (New Arrival): "Unveiling the latest from [Designer Name]. A dialogue between shadow and form, crafted for the discerning individual. Discover the collection online and by appointment. #UJNG #AvantGardeFashion #[DesignerName] #LuxuryStyle #LondonBoutique"
• •Website Banner (Brand Essence): "UJNG: Where global visionaries meet curated style. Explore fashion that transcends the ordinary."
• •Email Newsletter Subject (Sale): "The UJNG Curation: Select avant-garde pieces now available at exceptional values." *Body Snippet:* "For a limited time, explore significant reductions on seminal works from [Designer A], [Designer B], and more. This is your moment to acquire the extraordinary."
• •Facebook Ad (Targeting fashion enthusiasts): "Tired of the mainstream? UJNG offers a sanctuary for unique style, curating avant-garde and luxury independent designers from around the globe. Step outside the lines. Shop UJNG."
• •Product Description Snippet (for a unique accessory): "More than an accessory, this [Product Name] by [Designer Name] is a piece of wearable art. Its unconventional silhouette and meticulous [material/detail] speak to a quiet confidence and an appreciation for the truly unique. Experience it at UJNG."