Brand Tone

Authentic & Traditional, Informative & Educational, Health-Conscious & Wellness-Oriented, Approachable & Modern, Quality-Focused

Brand Values

• •Authenticity: Commitment to genuine Japanese Matcha from Uji.
• •Quality: Dedication to providing high-grade, carefully processed Matcha.
• •Tradition & Heritage: Respect for the centuries-old Japanese Matcha-making practices.
• •Health & Wellbeing: Belief in the natural benefits of Matcha for a healthy lifestyle.
• •Transparency: Openness about sourcing and the different grades of Matcha offered.
• •Customer Experience: Aiming to provide a flavorful and beneficial product that customers enjoy.

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the Uji, Japan origin story and the traditional cultivation and processing methods. Use terms like \"authentic,\" \"traditional,\" \"heritage,\" \"stone-ground,\" and \"Uji-grown.\"
• •Focus on Quality and Sensory Experience: Use descriptive words that convey the premium nature of the Matcha – \"vibrant green,\" \"fine texture,\" \"smooth,\" \"creamy,\" \"delicate sweetness,\" \"rich umami,\" \"never bitter.\"
• •Highlight Health Benefits Naturally: Integrate the wellness aspects (antioxidants, L-theanine, calm energy, focus, metabolism boost) without making overly aggressive or unsubstantiated medical claims. Keep it informative and benefit-driven.
• •Maintain an Educated yet Approachable Voice: Provide clear information about different Matcha grades and their uses, but do so in a way that is easy to understand and inviting, not intimidating, for both Matcha connoisseurs and newcomers.
• •Be Visually Congruent in Text: Ensure that the copy complements the visual aesthetic – which is often clean, natural (greens, whites), and modern. The language should feel as fresh and vibrant as the product itself.

Social Perception

Positive for Quality & Taste, Trusted Source for Japanese Matcha, Good Value for Money, Versatile Product, Health-Enhancing

Copy Examples

• •Ujido: Taste the Tradition. Pure Uji Matcha, Crafted for Your Wellbeing. For nearly two centuries, Ujido has brought the authentic essence of Japanese Matcha from the revered hills of Uji to your cup. Experience the smooth, vibrant flavor and natural energy that only traditionally grown, stone-ground Matcha can provide. Elevate your daily ritual.
• •Your moment of Zen starts here. ✨ Our Ceremonial Blend Matcha delivers a creamy texture and subtly sweet flavor, perfect for crafting your dreamiest latte. Packed with antioxidants and L-theanine for calm, focused energy. How do you Ujido? #UjidoMatcha #MatchaLove #HealthyHabits #AuthenticMatcha
• •Experience Matcha in its purest form. Our Premium Ceremonial Grade Matcha is meticulously stone-ground from the finest, first-harvest tea leaves from Uji, Japan. Delight in its vibrant green hue, delicate sweetness, and profound, umami-rich flavor – the true taste of Japanese tea ceremony.
• •Discover the Ujido Difference: Farm-Direct Japanese Matcha Tired of bitter, dull green teas? At Ujido, we believe in real Matcha. Sourced directly from our family farm in Uji, Japan, our Matcha is shade-grown and hand-picked to ensure unparalleled quality and flavor. Learn more about our heritage and find your perfect Matcha.
• •Authentic Uji Matcha. Real Energy. Pure Focus. Ujido.