Brand Tone

Empowering, Inspirational, Confident, Community-focused, Bold & Edgy (subtly)

Brand Values

• •Empowerment
• •Individuality/Self-Expression
• •Performance & Quality
• •Comfort
• •Style
• •Community
• •Inclusivity

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., empowering, confident, inclusive, slightly edgy but aspirational), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Focus on "Her": Always write with the target audience (empowered, active women) in mind. Use language that resonates with their aspirations, challenges, and values. Address them directly.
• •Emphasize Empowerment and Action: Use strong verbs and inspiring nouns. Frame product benefits not just around features, but around how they help the customer feel more confident, capable, and ready to "rebel" in their daily lives.
• •Build Community Through Language: Use inclusive pronouns ("we," "our community") and ask questions to encourage engagement. Highlight user stories and testimonials (with permission) that reflect the brand values.
• •Review and Refine Consistently: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Get feedback from team members and even customers to ensure the message is being received as intended.

Social Perception

Aims to be perceived as a high-quality, stylish activewear brand that champions female empowerment and individuality.

Copy Examples

• •Headline: Don't Just Follow Trends. Set Them. Your Movement, Your Rules. Body: Rebel activewear is designed for the woman who carves her own path. Experience the perfect blend of street-ready style and workout-ready performance. Shop the collection and unleash your inner rebel. #JoinTheRebellion
• •Instagram Caption: Stronger every day, in every way. Our latest collection is here to support your journey, celebrate your strength, and make you feel unstoppable. What are you rebelling against today? ✨ #RebelWoman #ActivewearThatEmpowers
• •Product Description Snippet (for leggings): These aren't just leggings; they're a second skin for the relentless spirit. Engineered for peak performance and ultimate comfort, they move with you as you shatter limits and redefine what's possible. Feel the power. Embrace the Rebel within.
• •Email Subject Line: Ready to Shake Things Up? Your New Rebel Gear Awaits. Body Snippet: Tired of the same old activewear? Rebel is for those who dare to live boldly. Discover pieces that are as unique and powerful as you are. Plus, join our community of inspiring women who are changing the game.
• •Website Banner: Beyond Activewear. This is a Movement. For women who lead, who strive, who inspire. Welcome to Rebel.