Brand Tone

Authentic & Personal, Reflective & Introspective, Passionate & Inspired, Encouraging & Nurturing, Dreamlike & Ethereal, Professional

Brand Values

• •Authenticity
• •Emotional Expression & Connection
• •Beauty & Aesthetics
• •Nature as Inspiration
• •Introspection & Self-Discovery
• •Creativity & Experimentation
• •Joy in Creation
• •Connection with Others

Best Practices

• •Embrace Storytelling: Share the inspiration behind artworks, the journey of creation, or the philosophical underpinnings of the Uinamo brand. This aligns with the reflective and personal tone.
• •Use Evocative and Sensory Language: Employ words that appeal to emotions and the senses, reflecting the dreamlike, nature-inspired, and ethereal qualities of the art. (e.g., "whispers," "hues," "tranquil," "magic").
• •Maintain Authenticity and a Personal Voice: Write as Jaana Heiska, sharing genuine thoughts and experiences. Avoid overly corporate or impersonal language, especially when discussing the art.
• •Be Encouraging and Inclusive: Particularly in educational content or calls to creative action, foster a sense of community and support, emphasizing joy over perfection, as seen in her Skillshare presence.
• •Balance the Ethereal with Clarity: While the art has a dreamlike quality, ensure that practical information (e.g., product details, calls to action, design service descriptions) is clear, concise, and easy to understand. The design aspect of the brand also requires a professional and clear communication style.

Social Perception

Talented and inspiring artist, encouraging teacher, relatable and approachable persona. Positive brand reach and commercial viability.

Copy Examples

• •Lost in the hues of a fleeting dream. This new piece, 'Whispers of the Wildwood,' emerged from a quiet morning, listening to the stories the ancient trees seem to tell. I hope it brings a touch of that magic to your day. What do you feel when you look at it? ✨ #UinamoArt #JaanaHeiska #FinnishArt #NatureInspired #EtherealArt #EmotionalArt
• •Bring the Serenity of Nature Indoors. Discover Uinamo art prints, each a window to a world of tranquil beauty and heartfelt emotion. Find a piece that speaks to your soul. Explore the collection.
• •Unlock your inner artist! Join my new Skillshare class, 'Intuitive Ink & Watercolor Landscapes.' We'll explore the joy of creative expression, no perfection required – just your unique touch and a willingness to dream on paper. Let's create something beautiful together! Link in bio. #ArtClass #Skillshare #CreativeJourney #UinamoTeaches #JaanaHeiska #WatercolorMagic
• •From my studio to your inbox... this week was about embracing the beautiful chaos of creation. Sometimes, the most profound images emerge not from a clear plan, but from a feeling, a whisper that guides the hand. For me, art is a conversation with the unseen. What does your creativity whisper to you? #UinamoStudio #CreativeProcess #ArtistLife #JaanaHeiska #Inspiration
• •Uinamo Design: Visual storytelling for your vision. Jaana Heiska works closely with you to translate your message into compelling and authentic designs that resonate. Let's create something that not only looks beautiful but also feels true to your brand. Inquire for a consultation.