Brand Tone

Conscious, Friendly, Inspiring, Authentic, Educational

Brand Values

• •Sustainability
• •Quality
• •Natural Ingredients
• •Plastic-Free
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Clearly document Puroo's tone characteristics (Conscious, Friendly, Inspiring, Authentic, Educational), key messaging points, and "words we use/don't use."
• •Share the brand voice guide with anyone creating content.
• •Maintain consistency in messaging across all platforms.
• •Use natural language and avoid jargon.
• •Highlight the benefits of natural ingredients and plastic-free packaging.

Social Perception

Eco-conscious consumers seeking high-quality, sustainable, and natural cosmetic alternatives.

Copy Examples

• •Discover our range of solid shampoos, conditioners, and soaps – crafted with natural ingredients and zero plastic.
• •Join us in creating a cleaner, more sustainable future with our plastic-free cosmetics.
• •Experience the quality of handcrafted, natural cosmetics that are good for you and the planet.
• •Embrace a sustainable lifestyle with our innovative, plastic-free alternatives.
• •Learn about the benefits of natural ingredients and how they can transform your beauty routine.