Brand Tone

professional, functional, and informational

Brand Values

• •Efficiency
• •Connection
• •Comprehensiveness
• •Focus

Best Practices

• •Maintain a Professional and Helpful Tone: All copy, from property descriptions to email communications, should remain clear, professional, and focused on providing solutions. Avoid slang or overly casual language to maintain credibility.
• •Emphasize a Boston-Specific Focus: Use copy that highlights local expertise. Mention specific neighborhoods (Allston, Fenway, Mission Hill) and universities (Northeastern, BU, etc.) to reinforce that the service is tailored to the Boston area.
• •Speak Directly to Student Needs: Acknowledge the challenges students face (e.g., "Tired of the housing lottery?", "Need a place for the fall semester?"). This shows empathy and positions UHousing as the direct solution.
• •Use Clear and Action-Oriented Language: Employ strong calls-to-action (CTAs) like "Search Listings," "Contact Landlord," and "Find a Roommate." This makes the user journey on the site intuitive and efficient.
• •Ensure Consistency Across All Platforms: Although no social media is currently active, if the brand expands, the established professional and informational tone must be carried over. Any future content should align with the core values of efficiency and reliability.

Social Perception

Perceived as a functional database or utility rather than a community-centric brand. It's seen as one of many tools in the difficult search for housing, with a low profile and no strong, distinct brand identity in the minds of its target audience.

Copy Examples

• •Boston Off-Campus Housing, Simplified. Search hundreds of verified listings near your university. Find your apartment today.
• •New Listings Near Campus | Your Boston Apartment Awaits
• •Connect with Vetted Student Tenants for the Fall Semester
• •UHousing Boston | The Student's Guide to Off-Campus Apartments | Search Now
• •Find Your Perfect Roommate. Browse profiles of fellow students looking for housing in Boston.