Brand Tone

Empathetic & Supportive, Educational & Informative, Approachable & Friendly, Conscious & Responsible, Positive & Empowering

Brand Values

• •Social Responsibility
• •Sustainability & Eco-consciousness
• •Women's Empowerment & Health
• •Quality & Trust
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document Uhna's specific tone (empathetic, educational, approachable, conscious, empowering), key messaging points, and "do's and don'ts" for language. This ensures everyone creating content is aligned.
• •Prioritize Empathy and Understanding: Always approach topics from the user's perspective, acknowledging potential concerns, questions, and sensitivities surrounding menstruation.
• •Educate, Don't Just Sell: Frame content around providing valuable information and solutions rather than solely focusing on product features. Explain the "why" behind the benefits.
• •Use Inclusive and Empowering Language: Employ positive and affirming language that uplifts and empowers women. Avoid jargon where possible, or explain it clearly.
• •Maintain Authenticity and Transparency: Continue sharing the founder's story and the brand's social mission. Be open about the product, its use, and the impact of purchases. This builds trust and reinforces core values.

Social Perception

Positive Impact, Modern & Progressive, Community-Oriented, Reliable & Informative

Copy Examples

• •Headline: Your Period, Your Rules. Discover the Freedom of Uhna. Body: Tired of monthly discomfort and waste? Uhna menstrual cups offer up to 12 hours of worry-free protection, so you can live life on your terms. Plus, every Uhna cup you buy helps a woman in Mexico. #UhnaFreedom #MenstrualRevolution
• •Headline: Got Questions About Menstrual Cups? We’ve Got Answers! Body: New to menstrual cups? It's totally normal to be curious! Our DMs are always open, and our blog is packed with info to help you make the switch with confidence. Let's talk periods, openly! #AskUhna #PeriodPositive
• •Headline: One Uhna Cup = Less Waste, More Impact. Body: Make a choice that’s kind to your body and the planet. With Uhna, you’re not just choosing a comfortable, reusable menstrual cup – you’re joining a movement to end menstrual poverty. #SustainablePeriods #UhnaCares
• •Headline: Feel Confident, All Cycle Long. Body: Uhna is designed for your comfort and your lifestyle. Easy to use, eco-friendly, and empowering. Ready to transform your period experience? #HelloUhna #EmpoweredByUhna
• •Headline: Join the Uhna Tribe: Sharing, Supporting, and Thriving. Body: We're more than just a brand; we're a community. Follow us for tips, real talks, and to be part of a supportive space where every woman’s period journey is celebrated. #TodasSomosUhna #UhnaCommunity