Brand Tone

Passionate, Traditional, Quality-Oriented

Brand Values

• •Tradition & Heritage: Deeply rooted in family history and the traditional methods of cachaça production.
• •Quality & Excellence: Commitment to producing a high-standard, award-winning artisanal spirit.
• •Authenticity & Origin: Pride in their specific location (Abadia dos Dourados MG) and the unique characteristics it brings to their product (Tellura - 'from the earth').
• •Artisanal Craftsmanship: Valuing the hands-on, careful process of small-batch production.
• •Respect for Nature/Sustainability: Mentioned in their production process, such as rigorous care for their sugarcane fields.

Best Practices

• •Embrace Storytelling: Consistently weave the narrative of family tradition, the 1928 heritage, and the origin in Abadia dos Dourados into communications.
• •Highlight Artisanal Quality: Use descriptive language that emphasizes the craftsmanship, the copper pot stills, the quality of the sugarcane, and the careful aging process.
• •Showcase Awards and Recognition: Prominently display any awards and high ratings received to reinforce the brand's reputation for excellence.
• •Visually Represent Tradition: Use high-quality images and videos that depict the distillery, the sugarcane fields, and the traditional production methods.
• •Maintain Consistency: Ensure that all copy aligns with the brand’s tone (Passionate, Traditional, Quality-Oriented) across all platforms and communications.

Social Perception

Positive product regard; customers generally rate the products highly on marketplace platforms. The brand is perceived as a producer of high-quality, internationally recognized cachaça.

Copy Examples

• •Experience the authentic spirit of artisanal cachaça, crafted with passion for nearly a century.
• •Each drop of our award-winning Tellura Amburana is a testament to generations of expertise.
• •From our family's 'engenho' in Abadia dos Dourados, since 1928, comes a cachaça made with tradition and care.
• •Discover the rich flavors and unparalleled quality of Engenho d'Abadia, where every detail matters.
• •Savor the taste of our Premium Cachaça, a tribute to our heritage and commitment to excellence.