Brand Tone

Inspirational, Educational, and Accessible

Brand Values

• •Curiosity
• •Accessibility
• •Education
• •Innovation
• •Quality

Best Practices

• •Lead with Wonder: Start with questions and evocative language that inspires curiosity. Use words like "discover," "explore," "uncover," "hidden world," and "adventure."
• •Focus on Empowerment, Not Just Features: Instead of just saying "High-magnification lens," frame it as "The power to see cells and microorganisms." Connect every feature to the user's ability to do something amazing.
• •Keep it Accessible and Encouraging: Use simple, clear language. Reassure the user that no special knowledge is needed and that it's easy to get started. Phrases like "in just minutes" or "as easy as taking a photo" reinforce this.
• •Bridge the Gap: Consistently mention how uHandy connects everyday objects (smartphones, tablets) with the world of professional science (lab-grade quality, high resolution).
• •Use Action-Oriented Language: Employ strong verbs that encourage participation. "Transform your phone," "Capture your discoveries," "Start your journey," and "See the unseen" are more compelling than passive descriptions.

Social Perception

uHandy is perceived as a premium, high-quality educational tool that bridges the gap between a toy and a professional laboratory microscope, seen as a trustworthy investment for fostering a love for science.

Copy Examples

• •What if their phone could unlock a hidden universe? The uHandy Mobile Microscope clips onto any smartphone to reveal the secrets in a drop of water, a leaf, or a snowflake. Spark their curiosity and make science their new favorite adventure. #ScienceForKids #STEMlearning #uHandy
• •Forget bulky equipment and complicated slides. uHandy transforms every tablet into a powerful, portable microscope. Engage your class with hands-on exploration, from the classroom to the field. See the world differently.
• •Traditional microscopy can be delicate and messy. We reimagined it. Our innovative sampling stickers let students safely and easily collect samples from anywhere. Just peel, press, and explore. It's science, simplified.
• •Born from a passion for discovery, the uHandy Duet brings lab-grade power to your phone. With high- and low-magnification lenses, you can explore everything from the texture of a butterfly's wing to the tiny organisms in pond water. It Hugmore than a microscope; it Hugs a new way of seeing the world.
• •5 Ways to Spark a Lifelong Love of Science (All You Need is a Phone)