Brand Tone

aspirational, supportive, and passionate

Brand Values

• •Quality and Durability
• •Community
• •Passion for Martial Arts
• •Resilience/Fighting Spirit
• •Authenticity/Tradition

Best Practices

• •Embrace the "Fighter" Ethos: Consistently use language that reflects strength, resilience, dedication, and the journey of a fighter. Even in product descriptions, connect features to how they support the fighter's goals and challenges.
• •Highlight Community and Support: Frame messaging to foster a sense of belonging. Use inclusive language ("we," "us," "our community") and encourage interaction.
• •Speak with Passion and Energy: Let the genuine enthusiasm for martial arts shine through. Use dynamic verbs and an uplifting tone, especially in social media and motivational content.
• •Maintain a Voice of Expertise, Authentically: When providing information (e.g., blog posts, product details), be knowledgeable and helpful without being condescending. Showcase the quality and heritage of brands like Leone 1947 with authority.
• •Be Aspirational yet Relatable: Inspire customers to reach their potential, but also acknowledge the hard work and dedication involved. Share stories (if possible) or create content that reflects the everyday fighter's journey, not just elite athletes.

Social Perception

Fajters.se is perceived as a specialized retailer for quality martial arts gear, particularly Leone 1947 products. Customers seem to appreciate the focus on quality and the community aspect the brand tries to foster. Their social media engagement, especially on TikTok with giveaways and trending sounds, suggests a modern and approachable brand image to a younger audience. The emphasis on "we are all fajters" likely resonates well with individuals involved in the demanding disciplines of martial arts, fostering a sense of belonging and understanding.

Copy Examples

• •Headline: Unleash Your Inner Fighter. Equip Your Journey. Body: At Fajters.se, we know that every training session, every round, every drop of sweat is a step towards your best self. That's why we provide only the highest quality Leone 1947 gear – built for warriors like you. Because we're not just a store, we're your corner. #FajtersCommunity #Leone1947
• •Headline: More Than Gear. It's a Commitment. To Yourself. Body: The path of a fighter is paved with dedication. Our Leone 1947 collection is crafted with the same unwavering commitment. Feel the Italian heritage, the unmatched quality, and the spirit of champions in every piece. Shop now and feel the difference.
• •Headline: Your Fight. Your Gear. Our Support. Body: Whether you're stepping into the ring for the first time or you're a seasoned pro, Fajters.se is here for you. We believe in the fighter in everyone. Explore our range of boxing, MMA, and Muay Thai essentials and join a community that understands your passion.
• •Headline: Feel the Legacy. Fight with Confidence. Body: Leone 1947 isn't just a brand, it's over 75 years of Italian craftsmanship dedicated to the art of fighting. Experience the superior protection, comfort, and style that has made Leone an icon. Gear up at Fajters.se.
• •Headline: TikTok Challenge: Show Us Your #FajterSpirit! Body: What does being a fighter mean to you? Share a clip of your training, your motivation, or your comeback story using #FajterSpirit and tag @fajters.se! We're building a community of resilience, passion, and power. Let's see your fight!