Brand Tone

Personal, Playful, Whimsical, Joyful, Enthusiastic, Passionate, Artistic, Creative

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Joy & Happiness
• •Individuality & Self-Expression
• •Passion
• •Small Business Support
• •Customer Consideration

Best Practices

• •Create a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Playful," "Friendly," "Enthusiastic," "Personal") with "Do's and Don'ts" for word choices and phrasing. For example: *Do: Use exclamation points to convey excitement. Don't: Use overly formal or corporate jargon.*
• •Tell Your Story Consistently: Weave in the "why" behind The Sparkling Squirrels Co. – the passion for handmade, the desire to spread joy, and the small business aspect – across different platforms and communications. The "About Us" page is a great foundation for this.
• •Use "You" and "I/We" (or Artist's Name): Maintain a personal and direct connection with the audience by addressing them directly ("you," "your style") and speaking from the artist's perspective ("I create," "my passion," "we're excited to share").
• •Embrace Whimsical Language (where appropriate): Use descriptive and evocative words that match the product aesthetic. Words like "sparkle," "twinkle," "quirky," "charming," "delightful," "tiny treasures," "burst of color" can enhance the playful and joyful tone.
• •Review and Refine Regularly: Before publishing any copy (website updates, product descriptions, future social media posts, emails), read it aloud to ensure it sounds genuinely like the intended brand voice. Ask: *Does this sound like something the artist behind The Sparkling Squirrels Co. would say?*

Social Perception

Charming, small, independent artisan business. Customers are likely drawn to the unique, handmade nature of the products and the cute, colorful aesthetic. The personal story of the artist likely fosters a sense of connection and trust.

Copy Examples

• •Homepage Banner: "Sparkle a Little Brighter! ✨ Discover unique, handmade polymer clay earrings crafted with joy, just for you. Let's add some fun to your day!"
• •Product Description (for a whimsical item like 'Boba Tea Dangles'): "Sip on style! Our adorable Boba Tea Dangles are handcrafted with love and a sprinkle of fun. These tiny treasures are sure to bring a smile and a pop of personality to your look. Who knew your ears could be this cute?"
• •About Us Snippet (for social media or email footer): "Hi, I'm [Artist's Name], the hands and heart behind The Sparkling Squirrels Co.! I pour my passion into every colorful, quirky creation, hoping to bring a little extra joy and sparkle into your world. Thanks for supporting my handmade dream!"
• •Instagram Post Caption (if they had one, with a picture of new arrivals): "Freshly baked... I mean, crafted! 😉 Our latest batch of whimsical polymer clay goodies has just landed in the shop. Which handcrafted piece is calling your name to add a little sparkle to your day? #HandmadeWithLove #PolymerClayEarrings #UniqueGifts #SparklingSquirrelsCo #CuteJewelry"
• •Email Subject Line (for a promotion): "A Little Treat to Make You Beam! ✨ Handmade Sparkles Inside..."