Brand Tone

Confident, Authentic, and Urban

Brand Values

• •Authenticity and Self-Expression
• •Quality and Craftsmanship
• •Community
• •Exclusivity

Best Practices

• •Prioritize "Authenticity" in All Messaging: Always communicate in a way that feels genuine and true to the brand's non-conformist roots. Avoid generic marketing jargon.
• •Use Confident and Direct Language: Employ clear, concise, and impactful statements. The copy should reflect the confidence the brand wants its customers to feel.
• •Highlight "Made in Spain": Consistently integrate this key differentiator as a mark of quality and pride. It strengthens brand identity and justifies a premium positioning.
• •Foster Community Through Interaction: Use social media to ask questions, feature user-generated content, and create conversations. This reinforces the value of being part of the UG.SPAIN "crew."
• •Maintain Visual and Tonal Consistency: Ensure that all visuals (photos, videos) and text (website copy, social media captions, ads) align with the established urban, high-quality, and slightly edgy aesthetic. A consistent brand image builds recognition and trust.

Social Perception

UG.SPAIN is perceived as a legitimate and stylish independent streetwear brand. Its target audience—youth interested in urban culture and fashion—likely views it as a cool and authentic alternative to mass-market brands. The focus on quality and Spanish manufacturing enhances its credibility and appeal. The brand successfully humanizes itself through social media, building trust and a sense of belonging among its followers.

Copy Examples

• •Don't follow the rules. Create them. Our new collection is now available. Designed in the streets, made in Spain.
• •Quality you can see. Style that defines you. UG.SPAIN - The spirit of the urban.
• •Exclusivity for our community: Early Access.
• •More than a hoodie. It's a statement. Made with premium cotton for maximum durability and comfort, each piece tells a story of authenticity and rebellion.
• •This is how we bring our designs to life. Which piece would you wear? #streetwear #madeinspain #fashion