Brand Tone

Tech-Savvy & Informative, User-Focused & Helpful, Modern & Clean, Approachable & Engaging, Confident & Quality-Oriented

Brand Values

• •User-Centered
• •Innovation
• •Value
• •Quality & Reliability
• •Simplicity & Ease of Use
• •Social Responsibility & Sustainability

Best Practices

• •Avoid overly jargon-heavy language unless clearly defined or aimed at a highly technical segment.
• •Visually align copy with brand aesthetics, complementing UGREEN's modern and clean visual identity.
• •Emphasize the value and quality proposition, highlighting the balance between affordability and performance.
• •Showcase UGREEN's innovative technologies (e.g., GaN, NASync) while making them accessible to a broad audience.
• •Maintain a user-focused and helpful approach, offering solutions for connectivity and power in daily life.

Social Perception

Positive for Value and Performance, Reliable Tech Accessory Provider, Innovative, Good Alternative to OEM Accessories, Growing Global Presence, Engaging on Social Platforms

Copy Examples

• •UGREEN: Powering your digital life with innovative and reliable accessories.
• •Experience the future of charging with our GaN technology. Faster, cooler, and more efficient.
• •Simplify your connectivity with UGREEN hubs and adapters. Designed for seamless integration.
• •UGREEN: Your trusted partner for high-quality cables and converters. Built to last and perform.
• •Join the UGREEN community and discover the difference innovation makes. #UGREEN #TechAccessories