Brand Tone

Friendly and Approachable, Authentic and Genuine, Comfort-focused and Cozy, Stylish and Trendy, Community-minded and Caring, Value-driven

Brand Values

• •Quality
• •Comfort
• •Australian Heritage
• •Customer Satisfaction
• •Accessibility/Affordability
• •Social Responsibility

Best Practices

• •Always Emphasize Comfort and Quality
• •Maintain a Friendly, Warm, and Approachable Voice
• •Highlight Australian Roots Authentically
• •Integrate Social Responsibility Naturally
• •Showcase Versatility and Style

Social Perception

Positive, Community-Oriented, Trusted (with some caveats), Fashionable Comfort

Copy Examples

• •Headline: Step into Australian Comfort. Your Everyday Adventures Deserve Ugg Express. Body: Crafted from the finest local sheepskin, our Uggs are more than just boots – they're a warm hug for your feet. Experience the quality and care in every pair. Shop now and feel the difference. Call to Action: Discover Your Perfect Pair
• •Headline: Real Uggs, Real Value. Unbeatable Quality That Lasts. Body: Why settle for less? Ugg Express brings you premium Australian Ugg boots without the premium price tag. Built for durability and designed for ultimate coziness, because everyone deserves comfort. Call to Action: Get Your Uggs Today!
• •Headline: Wear Your Heart on Your Feet. Join Us for #WearYourUggsDay! Body: It's more than just a day; it's a movement! Slip on your favorite Uggs this June 1st and stand with us in support of mental well-being with Beyond Blue. Every step in your Uggs helps make a difference. Call to Action: Learn More & Get Involved
• •Headline: From Our Family to Yours: The Ugg Express Promise. Body: For over 30 years, we’ve been proudly Australian-owned, bringing warmth and style to families across the country. We believe in footwear that’s made to be lived in, loved, and to be your steadfast companion for every walk of life. Call to Action: Explore Our Collections
• •Headline: Effortless Style, Unmatched Comfort. That’s the Ugg Express Way. Body: Who says you can't have it all? Our latest collection blends timeless Ugg comfort with contemporary designs. Perfect for your coffee runs, cozy nights in, and everything in between. Find your new go-to pair! Call to Action: Shop New Arrivals