Brand Tone

Aspirational, feminine, and trendy; positive, encouraging, and focused on style and self-expression; engaging and community-oriented.

Brand Values

• •Style and Aesthetics
• •Quality and Versatility
• •Customer Engagement and Community
• •Feminine Confidence

Best Practices

• •Maintain a Positive and Empowering Tone: All copy should uplift and inspire the customer, making them feel confident and stylish.
• •Use Aspirational and Evocative Language: Employ descriptive words that paint a picture of the lifestyle associated with the brand, focusing on elegance, chicness, and beauty.
• •Leverage a Consistent Set of Hashtags: Continue using core hashtags like #ModaConEstilo, #ChicStyle, and #OutfitGoals to reinforce brand identity and improve discoverability. Also, create campaign-specific hashtags for promotions and new collections.
• •Engage the Community Directly: Ask questions, run polls, and encourage user-generated content to foster a sense of belonging and interaction.
• •Ensure Visual and Textual Cohesion: The tone of the copy should always match the aesthetic of the visuals. If the imagery is chic and sophisticated, the language should be as well.

Social Perception

A desirable and on-trend fashion label, perceived as being current with trends while also offering timeless, stylish pieces, resonating well with a younger, fashion-conscious demographic.

Copy Examples

• •Embrace your inner glow. Our new collection of dresses has arrived, designed for every moment, from sunny afternoons to unforgettable nights. Discover your new favorite look. #ufuf #ModaConEstilo #ChicStyle
• •Your favorite is back! The piece you all fell in love with has returned in a stunning new shade. Effortlessly chic, endlessly versatile. Get yours before it es gone again! #ufuf #Bestseller #OutfitGoals
• •(Video of a model styling one outfit in three different ways) One look, endless possibilities. See how we re styling our latest arrival for a coffee run, a day at the office, and a night out. How would you wear it? #ufuf #StylingTips #lookdeldia
• •A special treat, just for you! This week, we're celebrating our amazing community with exclusive offers. Keep an eye on our Stories to unwrap your surprise. Thank you for being part of the #ufuf family! #UfufGiftDays #Exclusive
• •Spotted in #ufuf! We love seeing how you style your favorite pieces. @[username] looks absolutely radiant in our latest jacket. Tag us in your photos for a chance to be featured! #ufufStyle #CommunityLove