Tono de Marca

Energetic, Motivating, Accessible, Inclusive, Friendly, Engaging, Confident, Leading, Playful, Modern, Helpful, Informative

Valores de Marca

• •Health & Nutrition
• •Convenience
• •Taste & Enjoyment
• •Quality
• •Accessibility
• •Innovation
• •Sustainability

Mejores Prácticas

• •Know Your Audience, Speak Their Language: Understand who you're talking to – their aspirations, challenges, and how they communicate. UFIT aims for a broad, active-ish audience, so the language is encouraging and relatable, not overly technical or exclusive.
• •Focus on Benefits, Not Just Features: Instead of just saying "25g of protein," explain what that protein *does* for the consumer – "powers your day," "helps muscles recover," "keeps you feeling fuller."
• •Maintain an Energetic and Positive Voice: Use active verbs, upbeat language, and an encouraging tone. Avoid overly passive or negative phrasing. The brand wants to motivate and uplift.
• •Be Authentic and Relatable: Share real-life scenarios, user-generated content (with permission), and acknowledge the "busy lives" of consumers. The shift away from solely "gym-goers" to "everyone" emphasizes this.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a social media post, or product packaging, the core tone should be recognizable. This involves using similar vocabulary, sentence structure styles, and maintaining the brand’s accessible and motivating persona. The recent rebrand aims to enhance this visual and verbal consistency.

Percepción Social

Positively perceived for taste and convenience, seen as a good source of protein, a trusted brand, appeals to a broadening audience, and good value by many.

Ejemplos de Copy

• •Headline: Fuel Your Hustle. Feel Good Doing It. Body: Busy day? UFIT's got your back. Grab a delicious, high-protein shake and power through whatever life throws your way. Packed with goodness, zero fuss. #UFITForEveryday
• •Headline: Protein That Actually Tastes Amazing? Yes, Really. Body: Say goodbye to chalky, bland protein! UFIT shakes are all about incredible flavor and the protein punch you need. Your taste buds (and muscles) will thank you. What's your go-to flavor?
• •Headline: Your On-The-Go Win: UFIT Protein Shakes! Body: From morning commutes to post-gym refuels, UFIT makes healthy snacking simple and satisfying. Pop one in your bag and conquer your day, the delicious way!
• •Headline: More Than Just Protein. It's a UFIT Lifestyle. Body: Join the UFIT fam! We're all about making healthy choices easy and enjoyable. Fuel your body, boost your energy, and feel your best – every single day. Share your UFIT moments with #MyUFIT!
• •Headline: Smash Your Goals, One Sip at a Time. Body: Need that extra boost to reach your peak? UFIT delivers high-quality protein to help you recover and rebuild. Deliciously designed to support your active life, whatever that looks like.