Brand Tone

Sentimental, heartfelt, and personal (for maps); Enthusiastic, modern, and solution-oriented (for broader product range); Innovative, joyful, and customer-focused (general).

Brand Values

• •Memorability/Sentimentality: Helping customers capture and cherish special moments (evident in map products).
• •Personalization/Uniqueness: Offering products that can be tailored to individual stories and connections.
• •Quality: Emphasizing high-quality materials and craftsmanship for gifts and other products.
• •Customer Satisfaction: Striving to provide enjoyable experiences and responsive service.
• •Innovation: Aiming to offer products that enhance everyday life, combining functionality with design.
• •Joy and Creativity: Seeking to inspire positive emotions through their offerings.
• •Versatility/Broad Appeal (emerging): Expanding into a wider range of "innovative, high-quality items" beyond maps.

Best Practices

• •Define Your Primary and Secondary Tones: Clearly distinguish the core emotional tone (e.g., sentimental for maps) from any secondary tones used for other product categories (e.g., innovative, practical for gadgets). Ensure all copy aligns with at least one of these intentionally.
• •Know Your Audience for Each Product Line: Tailor the tone to who you're speaking to. A customer buying an anniversary star map will respond to different language than someone looking for a new tech gadget.
• •Develop a Brand Voice Guide: Create a simple document outlining key vocabulary, phrases to use/avoid, and the overall feeling the copy should evoke. This is especially helpful if multiple people are writing content. For Sublake, this would include words like "cherish," "moment," "unique," "story" for maps, and "innovative," "smart," "simplify," "latest" for gadgets.
• •Prioritize Emotional Connection (especially for gift items): For products like personalized maps, focus on the "why" behind the purchase – the emotion, the memory, the relationship. Use storytelling and evocative language.
• •Maintain Authenticity and Clarity: While aiming for specific tones, ensure the language is genuine and easy to understand. Avoid jargon where possible and ensure product descriptions are clear about benefits and features, whether it's a sentimental map or a functional gadget. Ensure the "About Us" commitments translate into the product copy.

Social Perception

Thoughtful, unique, and emotionally significant gifts (for personalized maps); Current and practical (due to engagement with trends and gadgets); Potentially perceived as a general e-commerce store with variety.

Copy Examples

• •Capture the Night That Changed Everything. Your stars, your story, beautifully mapped forever. The perfect gift to remember that magical moment. ✨
• •Home is where your story begins. Celebrate your special place – your first house, where you met, or your beloved city – with a custom map art print. A unique piece for your walls, a lifetime of memories.
• •Make life a little smarter, and a lot easier. Discover our latest collection of innovative gadgets designed to simplify your everyday. Sublake: Innovation for your life.
• •From heartfelt keepsakes that tell your unique story to clever gadgets that brighten your day, find something special for everyone on your list at Sublake. Gifts that wow, moments that last.
• •Remember that unforgettable trip? 🗺️ Keep the adventure alive with a custom city map! And while you're here, check out our new travel gadgets – making every journey smoother! #SublakeAdventures #TravelGifts #SmartTravel