Brand Tone

Aspirational yet empathetic. Acknowledge past issues while focusing on a future of quality, trust, and meaningful connections.

Brand Values

• •Passion for jewelry
• •Storytelling and celebrating special moments
• •Uniqueness and personality
• •High quality
• •Exclusive design
• •Transparency
• •Ethics
• •Customer commitment

Best Practices

• •Prioritize transparency and open communication regarding the company's current status (judicial recovery).
• •Focus on rebuilding trust by highlighting positive customer experiences and addressing past complaints directly.
• •Emphasize the quality and authenticity of the jewelry, backing up claims with certifications and customer testimonials.
• •Craft compelling narratives that focus on the 'storytelling' aspect and the emotional connection jewelry provides.
• •Maintain a consistent tone across all platforms, ensuring customer service interactions reflect the brand's stated values.

Social Perception

A brand undergoing transformation, actively working to regain customer trust and demonstrate a commitment to quality, transparency, and customer satisfaction. Move away from fraud associations and non-delivery issues.

Copy Examples

• •"At LGF Joias, we're committed to turning moments into memories. Each piece tells a story, crafted with passion and designed to last a lifetime."
• •"We understand that trust is earned. That's why we're dedicated to transparency, quality, and exceeding your expectations."
• •"Discover the brilliance within. Our exclusive designs celebrate your unique style and personality."
• •"From classic elegance to contemporary flair, find the perfect piece to express yourself. Explore our collection today."
• •"Your special moments deserve the finest craftsmanship. We source only the highest quality materials to create jewelry that you'll cherish for years to come."