Brand Tone

Aspirational & Elegant, Proudly Nigerian & Authentic, Client-Centric & Assuring, Modern & Innovative

Brand Values

• •Quality Craftsmanship
• •Local Empowerment & National Pride
• •Customer Satisfaction
• •Sophistication & Style
• •Sustainability
• •Innovation

Best Practices

• •Always Highlight Core Values: Weave in key brand values like "Made in Nigeria," "quality craftsmanship," and "client-focused" naturally into your messaging across all platforms.
• •Use Consistent Terminology & Keywords: Incorporate signature phrases or hashtags consistently (e.g., #MadeInNigeria, #UCFurniture, "bespoke luxury").
• •Showcase high-quality imagery of stylish interiors.
• •Emphasize customization options and new arrivals.
• •Promote showroom visits and consultations.

Social Perception

Positive (among visible clients), Reputable (within the industry), Aspirational Brand, Champion of Nigerian Made Goods, inclusive or female-led/supported aspect

Copy Examples

• •Nothing makes us happier than a satisfied client!
• •DM us for a consultation!
• •Explore the collection and own a piece of Nigerian excellence.
• •Visit our Lekki showroom or explore online.
• •Plus, with every purchase, you help us give back to nature.