Brand Tone

Professional, Innovative, and Empowering. Balances authoritative and forward-looking language with accessibility and support for users.

Brand Values

• •Financial Inclusion
• •Innovation
• •Partnership & Collaboration
• •Security and Trust

Best Practices

• •Always connect your services back to the core values of financial inclusion and empowerment. Instead of just saying "We offer payment APIs," say "We empower businesses to accept payments from anyone, anywhere, driving financial inclusion."
• •Avoid overly technical jargon. Write for a business owner, not just a software developer. The tone should be confident and innovative, but also clear, direct, and supportive.
• •Use collaborative language like "partner with us," "we help you build," and "grow together." Position UBX as an essential part of a client's success story.
• •Regularly mention the backing of UnionBank and regulation by the Bangko Sentral ng Pilipinas. This is a key differentiator and a foundation of trust that should be woven into copy, especially when targeting larger enterprises.
• •Use concrete examples and case studies. Instead of saying your platform is "transformative," detail how you helped a specific type of business (e.g., a savings and loan association) improve its operations and member experience. This makes the benefits tangible and relatable.

Social Perception

Respected Industry Leader and Enabler. Perceived as a credible and leading fintech innovator in the Philippines, with strong backing from UnionBank and a key role in the Open Finance initiative. Seen as an enabler providing tools for businesses to succeed digitally.

Copy Examples

• •Is Your Business Ready for the Future of Finance? Don't just adapt to digital change—lead it. UBX, the Philippines' leading open finance platform, provides secure, scalable embedded finance solutions to accelerate your growth and enhance customer experiences. Partner with us to unlock your digital potential. #OpenFinance #DigitalTransformation #FintechPH
• •Take your business online, for free! With UBX's Sentro platform, you can build your own e-commerce shop with integrated payments and logistics. We handle the tech so you can focus on what you do best: growing your business. Join over 250,000 businesses thriving with UBX. #GoDigital #MSME #SentroByUBX
• •The Power of Open Finance. The Security of a Bank. UBX delivers cutting-edge fintech solutions to embed payments, credit, and banking into your business.
• •Let's Build the Future of Financial Services, Together. At UBX, we believe in the power of partnership. We provide the technology and financial expertise; you provide the industry vision. Let's collaborate to create seamless financial solutions for your customers. Explore our white-label platforms and APIs today.
• •Beyond Banking: How UBX is Empowering a Financially Inclusive Philippines. In a nation of over 7,000 islands, access to financial services has been a persistent challenge. But a new wave of technology, led by innovators like UBX, is changing the landscape. Here’s how Open Finance is creating opportunities for everyone, from the largest corporations to the smallest sari-sari stores.