Brand Tone

Vibrant & Playful, Enthusiastic & Passionate, Modern & Creative, Approachable & Authentic, Optimistic

Brand Values

• •Vibrancy, Dynamism, Creativity
• •Optimism
• •Joy of Analogue
• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Individuality & Fun
• •Customer Connection

Best Practices

• •Embrace Vivid & Evocative Language: Use words that reflect vibrancy, dynamism, and creativity. Think in terms of color, energy, and playful descriptions. Don't be afraid to use more expressive and less formal language where appropriate (e.g., pop, funky fresh, zest).
• •Highlight the Why: Connect back to the core values. Talk about the joy of analog, the inspiration behind the designs (e.g., founder's story, son's colorful world), and the desire for watches to be more than just time-tellers. This adds authenticity and passion.
• •Focus on Individuality and Expression: Frame the watches as tools for self-expression and fun. Speak to the customer's desire to own something unique and personal, rather than just following trends.
• •Maintain an Optimistic and Enthusiastic Voice: Let the copy exude the brand's own optimism. Whether it's announcing a new product or sharing a customer review, the tone should be upbeat and engaging.
• •Be Authentic and Transparent: While playful, avoid hyperbole that feels inauthentic. The brand's origin (Kickstarter, founder-driven) allows for a more direct and honest communication style, which should be maintained. Share the passion, but also be straightforward about product features and the brand journey.

Social Perception

Innovative & Fresh, High Value Microbrand, Passionate Founder-Driven Brand, Playful yet Serious Contender, Engaged and Responsive, Memorable & Distinctive

Copy Examples

• •Headline: Escape the Ordinary. Embrace the UBIQ. Body: Your wrist is a canvas. Don't settle for monochrome. The DUAL SERIES 01 injects vibrant color and creative design into every second. More than a timepiece, it’s a statement. Find your hue. Find your fun. #ReadyForLife #UBIQWatches
• •Headline: Time shouldn't be boring. Neither should your watch. Body: At UBIQ, we craft mechanical watches that pop with personality. Inspired by optimism and designed with passion, our DUAL SERIES 01 is for those who dare to be different. Unplug, unwind, and rediscover the joy of analog. What color is your adventure?
• •Headline: DUAL Personality. Singular Style. Body: Track a second time zone or time your perfect brew – our innovative dual-function bezel is as versatile as you are. With bold colorways and meticulous craftsmanship, UBIQ watches are built to stand out and last generations. Elevate your collection.
• •Headline: Inspired by Joy. Built with Passion. Body: From a creative spark to a vibrant reality on your wrist. UBIQ Watches was born from a desire to make timekeeping fun again. Each DUAL SERIES 01 piece is a testament to creativity, dynamism, and the bright, colorful world that inspires us. Join the UBIQ movement.
• •Headline: Sustainable Style That Speaks Volumes. Body: Choose a watch that’s as conscious as it is creative. Our mechanical movements mean no batteries, less waste. Our designs mean more color, more joy. UBIQ DUAL SERIES 01: Look good, feel good, do good.