Brand Tone

Artisanal, Professional, Minimalist. Confident, calm, and deeply respectful of the art form. The language is descriptive and educational, focusing on the tangible qualities of the work—the technique, the materials, and the artistic vision. It avoids hype and jargon, opting for clarity and sincerity.

Brand Values

• •Craftsmanship
• •Originality & Exclusivity
• •Artistic Integrity
• •Simplicity

Best Practices

• •Lead with the Artist: Always connect the work back to Mari Rønning. Use phrases like From the studio of..., A new piece by Mari Rønning..., or The artist's vision... to maintain the personal, authentic feel.
• •Emphasize the Process and Materials: Consistently mention the specific techniques (linocut, hand-pressed) and high-quality materials (Zerkall Bütten paper, specific inks). This justifies the price point and reinforces the value of craftsmanship.
• •Use a Descriptive and Evocative Tone: Avoid generic sales language (Buy now!, Amazing deal!). Instead, use sensory and descriptive words to describe the art, the texture of the paper, and the story behind the piece. Let the art speak for itself.
• •Highlight Exclusivity: Always mention that prints are part of a limited edition, signed, and numbered. This creates a sense of urgency and value without resorting to aggressive marketing tactics.
• •Maintain Visual and Textual Minimalism: Ensure the copy is as clean and purposeful as the website's design. Use short, clear sentences. Avoid clutter. The copy should complement the art, not overpower it.

Social Perception

Perceived as a high-quality, specialized, and personal brand. Customers likely view it as acquiring art directly from the artist, which adds a layer of authenticity and value. The lack of a loud marketing presence suggests an exclusive or 'hidden gem' quality, appealing to art lovers, collectors, and individuals seeking unique interior design pieces who value craftsmanship over mass production.

Copy Examples

• •Original Linocuts by Mari Rønning. The Art of the Hand-Pressed Print.
• •Each print is an individual expression, pressed by hand onto premium Zerkall Bütten paper. In this limited edition of 50, 'Navn på Kunstverk' captures a fleeting moment of stillness. Signed and numbered by the artist.
• •Überpress is the studio and printshop of artist Mari Rønning. Here, traditional linocut techniques meet a modern Scandinavian aesthetic. Every piece sold is a direct link to the artist's hands and vision.
• •The final pull of a new print. Hours of carving, careful inking, and the patient press result in this moment. Discover 'Verkets Navn', now available in the shop. [Link]
• •From the Studio: A New Collection of Hand-Pressed Prints.