Brand Tone

transactional and generic

Brand Values

• •Affordability
• •Variety (Intended)
• •Cultural Appreciation (Unrealized)

Best Practices

• •Define Your Niche and Stick to It: Immediately remove the generic, empty categories like "Hardware" and "Consumer Electronics." Focus all messaging and product listings on the niche where you have unique products: South Asian and artisanal fashion.
• •Embrace Storytelling: Use product descriptions, blog posts, and social media to tell the story behind the products. Who are the artisans? What is the history of the jutti or the kurta? This builds authenticity and value beyond price.
• •Develop a Consistent Visual Identity: Your photography and social media aesthetic should be warm, vibrant, and professional. It should reflect the beauty and craftsmanship of the products, moving away from a generic template look.
• •Create a "Tone of Voice" Guide: Document your brand's personality. For Ubenio, this could be: "We are warm, celebratory, and respectful of tradition. We speak to our customers like trusted friends who share a passion for beautiful, meaningful style. Our tone is authentic, not corporate."
• •Engage with Your Community: Actively manage your social media. Ask questions, share user-generated content, and partner with influencers in the South Asian fashion space. Building a community is more valuable than just making transactional sales.

Social Perception

negligible social perception

Copy Examples

• •Step into Tradition. Crafted for the modern you. Discover our exclusive collection of authentic Punjabi Juttis and Afghani Suits.
• •More than just footwear, it's a piece of heritage. Each pair is handcrafted with intricate embroidery, telling a story of timeless craftsmanship. Perfect for celebrations or adding a touch of elegance to your everyday.
• •Redefining casual elegance. Our Denim Kurta blends contemporary style with traditional comfort for a look that's effortlessly chic. How would you style yours? ✨ #UbenioStyle #DenimKurta #ModernTradition
• •Ubenio was born from a love for the vibrant artistry of South Asian fashion. We moved beyond the 'best deals' to bring you something more meaningful: curated collections that celebrate rich traditions and skilled artisans. We believe in style that tells a story.
• •A Touch of Gold & Thread: Our Newest Juttis Have Arrived.