Brand Tone

Adventurous, Rugged, Utilitarian, Practical, Innovative, Forward-thinking, Approachable, User-Friendly, Confident, Tough, Enthusiastic, Passionate

Brand Values

• •Durability & Toughness
• •Versatility & Utility
• •Innovation & Technology
• •Sustainability & Eco-Friendliness
• •Accessibility & Ease of Use
• •Customer-centricity & Collaboration
• •Adventure & Exploration
• •Design Excellence

Best Practices

• •Emphasize Versatility and Capability: Consistently highlight the dual nature of the bikes – for both demanding work and exciting adventures. Use language that speaks to toughness, all-terrain capability, and problem-solving.
• •Maintain an Adventurous and Empowering Spirit: Use active, evocative language. Words like "conquer," "explore," "unleash," and "master" can convey a sense of empowerment and freedom. Connect with the "Ride The Planet" ethos.
• •Highlight Practical Benefits with an Innovative Edge: While focusing on utility (e.g., payload, range, low maintenance), always tie it back to the benefits of electric technology (quiet, eco-friendly, efficient, modern).
• •Keep it Approachable and Inclusive: While rugged, the bikes are also easy to use. The copy should reflect this by being clear, straightforward, and inviting to a broad audience, from experienced workers to new adventurers.
• •Be Authentic and Transparent (Especially Given Current Circumstances): Acknowledge the brand's New Zealand roots and pioneering spirit. Given the receivership news of the parent company, any future communication from UBCO USA must be exceptionally clear, honest, and address customer concerns directly to maintain trust. Focus on what UBCO USA can definitively offer and support.

Social Perception

Generally positive, customers and reviewers appreciate the unique 2x2 all-wheel-drive system, the bike's utility for work, and its fun factor for adventure. Seen as well-built, capable, and easy to ride. Quiet operation and eco-friendly nature are also valued. Mixed perceptions due to some limitations and the recent receivership of the parent company in New Zealand which may cause concern.

Copy Examples

• •Headline: Conquer Any Terrain. Master Any Task. The UBCO 2x2. Body: From rugged backcountry trails to the demanding daily grind, the UBCO 2x2 electric utility bike delivers unmatched all-wheel-drive performance and quiet, emission-free power. It’s not just a bike; it’s your partner in adventure and productivity. #RideThePlanet #ElectricUtility
• •Headline: Work Smarter, Not Harder. Go Electric with UBCO. Body: Engineered in New Zealand for the toughest jobs. The UBCO electric utility bike offers robust power, incredible versatility, and whisper-quiet operation. Reduce your emissions and fuel costs while boosting efficiency. Your workday just got an upgrade. #UBCOWorkHorse #SustainableFarming
• •Headline: Your Adventure Starts Where the Pavement Ends. Body: Unleash your exploratory spirit with the UBCO 2x2 Adventure Bike. Silent, all-wheel-drive traction takes you further into the wild, effortlessly. Pack your gear, pick a spot on the map, and let the journey unfold. #UBCOAdventure #OffroadElectric
• •Headline: Utility Meets Ingenuity. The Future of Utility is Electric. Body: UBCO bikes are more than just transport; they're a testament to innovative design and rugged capability. Experience the difference of smart electric power, built for the real world and ready for whatever your day demands. Easy to ride, tough to beat. #ElectricInnovation #BuiltTough
• •Headline: Powering Your Purpose. Sustainably. Body: Whether it's for vital conservation work, efficient fleet operations, or your next great escape, UBCO electric utility bikes provide a reliable, eco-friendly solution. Join us in riding towards a cleaner, more adventurous future. #PowerYourPurpose #ZeroEmissions