Brand Tone

Playful, Cute, Comforting, Informative, and Slightly Informal

Brand Values

• •Comfort & Relaxation
• •Fun & Enjoyment
• •Quality
• •Sensory Satisfaction
• •Collectibility/Novelty

Best Practices

• •Create a Brand Lexicon: List words and phrases that align with your brand (e.g., "squishy," "satisfying," "cute," "stress-relief," "versatile," "comfort") and perhaps some to avoid (e.g., overly technical jargon, overly formal language).
• •Be Consistent Across All Touchpoints: Ensure your website, social media, email marketing, and any customer service interactions reflect the same core tone and values.
• •Listen and Adapt (But Stay True): Pay attention to how your audience responds to your tone.
• •Maintain consistency in tone across all platforms, adjusting slightly for the platform's typical style (e.g., TikTok can be more informal).
• •Regularly review content to ensure it aligns with the brand lexicon and adjust as needed based on audience feedback.

Social Perception

Perceived as cute, satisfying, and desirable for stress relief (especially squishy toys). Aim for an image of providing amazing customer service and high-quality products.

Copy Examples

• •"Squeeze your stress away with our adorable squishies!"
• •"Get comfy with our Squish Port seat – your new favorite relaxation spot!"
• •"Discover our themed squishy collections and start your satisfying sensory journey today!"
• •"High-quality squishies designed for ultimate stress relief and fun for everyone."
• •"Check out our Before You Buy guide for tips on choosing the perfect squishy!"